Digital marketing manager in automotive

AUTOHAUS WEGENER; Berlin; On-site; EUR 55,000 - 85,000; Full time

Job summary

AUTOHAUS WEGENER in Berlin-Britz sucht eine/n Digital Marketing Manager (m/f/d) zur eigenständigen Gestaltung der digitalen Präsenz, zur Steuerung von Performance-Kampagnen und zur Entwicklung neuer Kundenakquisitionswege. Sie arbeiten in einem kleinen Marketing-Team und berichten direkt an die Geschäftsführung.

Zu Ihren Aufgaben gehören die technische Weiterentwicklung der Shopware-Website, Optimierung von Nutzerwegen, die eigenständige Planung von Google Ads und Meta-Kampagnen sowie die

Qualifications

• Mehrjährige Erfahrung im digitalen/Online- oder Performance-Marketing.
• Praxis in Shopware oder ähnlichen CMS/E-Commerce-Systemen.
• Gute HTML-Kenntnisse und Website-Anpassungen selbst implementieren können.
• Sehr gute Kenntnisse in Google Ads und Meta Ads; Kampagnen eigenständig planen & optimieren.
• Gute Kenntnisse in Tracking, Webanalyse und Leistungskennzahlen.
• Gute Deutschkenntnisse; Erfahrung in SEO/SEA; eigenständige Arbeitsweise.
• Pluspunkte: Automotive-Erfahrung; CSS/JavaScript; E-Mail-Marketing/CRM.

Responsibilities

• Technische und inhaltliche Weiterentwicklung unserer Shopware-Website.
• Nutzerpfade, Landing Pages und digitale Touchpoints optimieren.
• Geplante Google Ads und Meta-Kampagnen eigenständig betreuen.
• Tracking und Webanalyse zur Optimierung nutzen.
• Digitale Aktivitäten zur Kundenbindung via E-Mail Marketing/CRM entwickeln.
• Neue digitale Ansätze zur Kundengewinnung prüfen und umsetzen.
• Zusammenarbeit mit Vertrieb, Management, Standorten und externen Dienstleistern.
• Budgetierung und wirtschaftlich sinnvolle Marketing-Lösungen auswählen.
• Brand presence modern und konsistent halten; Grafikdesign-Unterstützung nutzen.
• Advertising-spezifische Anforderungen im Automotive-Retail beachten.

Skills

Shopware

HTML

Google Ads

Meta Ads

Web analytics

SEO/SEA

Email marketing

CRM

Marketing automation

Brand presence

Social media

CSS

JavaScript

Tools

Google Business Profiles

KPI Tracking

Job description

Описание:

Would you like not only to support digital marketing, but shape it yourself and see what your work actually achieves? For our marketing team in Berlin-Britz, we are looking for an experienced Digital Marketing Manager (m/f/d) to develop our digital presence technically and in terms of content, manage performance campaigns independently, and develop new ways to acquire and retain customers. You will work in a small marketing team and be in close direct contact with management, which actively supports and guides marketing.

Задачи:

• You develop our Shopware-based website technically, in terms of content and appearance, and implement adjustments yourself.
• You optimize user journeys, landing pages and digital touchpoints with the aim of generating more qualified leads for sales and service.
• You independently plan and manage Google Ads and Meta campaigns and continuously optimize them based on performance, costs and results.
• You use tracking and web analytics to measure the impact of our digital activities and derive specific optimizations from the results.
• You independently develop digital activities to reach and retain our existing customers—for example, through email marketing, CRM-based campaigns or marketing automation.
• You develop new digital approaches to acquiring new customers and assess which channels, tools and activities make sense for our company.
• You manage our digital vehicle marketing via our website and relevant online marketplaces and decide together with Sales and management which vehicles make economic sense to advertise there.
• Budgets are set for individual campaigns and activities.
• Within this framework, you develop the most economically viable solution, use budgets efficiently and make the impact of the activities transparent.
• You improve our visibility on Google and other relevant platforms and develop our SEO and SEA activities.
• You monitor new tools, technologies and developments in digital marketing and assess which of them could be usefully applied in our company.
• Together with your colleague, you ensure a modern, professional and consistent brand presence.
• Support with graphic design tasks is available from the marketing team.
• You work closely with our locations, departments, manufacturers and, when needed, external service providers.
• When implementing activities, you take into account the specific advertising requirements of the automotive retail sector, for example regarding consumption figures and price, financing and leasing advertising.

Требования:

• Several years of professional experience in digital, online or performance marketing
• Practical experience with Shopware or a comparable CMS or e-commerce system
• Good knowledge of HTML and the ability to implement changes to a website yourself
• Very good practical knowledge of Google Ads and Meta Ads, as well as the ability to plan, implement and optimize campaigns independently
• A good understanding of tracking, web analytics and performance metrics
• Knowledge of SEO and SEA
• Technical aptitude and enjoyment of advancing digital solutions yourself
• A good eye for design, user journeys and a modern digital brand presence
• Experience with social media and digital advertising formats
• An independent, structured and responsible approach to work
• Commercial thinking and the ability to assess marketing activities based on costs, benefits and measurable results
• Very good German language skills
• Будет плюсом: Experience in automotive retail or the automotive industry; Experience with vehicle marketplaces and digital vehicle marketing; Knowledge of CSS and JavaScript; Experience with Google Business Profiles; Knowledge of email marketing, CRM or marketing automation; Experience with graphic design or image-editing software; Knowledge of the specific advertising and competition law requirements in automotive retail

Условия:

A varied role with considerable scope to shape the work and genuine personal responsibility. Direct contact with management and short decision-making paths. The opportunity not only to propose digital initiatives, but also to develop and implement them independently. A small marketing team with a clear division of responsibilities and close collaboration. Plenty of room to test new tools, technologies and marketing approaches and integrate them into our company in a meaningful way. An established employer offering long-term prospects. The opportunity to help shape marketing activities commercially and actively propose worthwhile investments. Professional development opportunities and room for your professional and personal growth. Employee discounts at our branches and workshops. A friendly, collegial working environment at our Berlin-Britz location.