Performance marketing manager in legal tech

Allright Group; Berlin; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model (Berlin)

Workation days

Public transport or Urban Sports Club

Bike leasing

APA Award recognition

Job summary

Allright Group ищет специалиста по Performance Marketing в Берлине для разработки и оптимизации кампаний в Google Ads. Ваша задача — управлять бюджетами, анализировать KPI и конверсии, а также формировать отчеты для заинтересованных сторон.

Вы будете тесно сотрудничать с командами Product, Sales и Marketing, способствуя росту бренда Allright. Требуется практический опыт в Performance Marketing, знание GA4, продвинутые навыки Excel/Sheets и свободное владение немецким языком.

Qualifications

• Практический опыт в performance marketing, включая управление KPI и бюджетами.
• Опыт работы с Google Ads и GA4, анализ пользовательского поведения и конверсий.
• Свободно владеете немецким языком (устно и письменно).

Responsibilities

• Разработка и оптимизация кампаний performance marketing с упором на Google Ads.
• Контроль бюджетов, KPI и эффективности кампаний; подготовка прозрачных отчетов.
• Сотрудничество с командами Product, Sales и Marketing для роста бренда Allright.

Skills

Performance marketing

Google Ads

GA4

Data analysis

German (C2)

Excel/Sheets

Budget management

Tools

Google Analytics 4

Excel/Sheets

Job description

Описание

Digital technologies are fundamentally transforming the market for legal services, and this trend will accelerate in the coming years. The Flightright, Chevalier, freem, and Allright brands together make up the Allright Group. We are pioneers in Legal Tech and automation, offering products for air passengers facing problems with airlines. We also support consumers with challenges in employment, traffic, and tenancy law and are expanding these areas under the Allright brand.

Задачи

You develop and optimize performance marketing campaigns, focusing on Google Ads. You are responsible for managing budgets, KPIs, and campaign performance. You analyze data, funnels, and user behavior to identify growth potential. You derive specific optimization measures from your analyses and implement them independently. You create transparent performance reports and share your findings with relevant stakeholders. You work closely with Product, Sales, and Marketing and drive joint growth initiatives. You support the growth of the Allright brand and the successful integration of brand and performance marketing. You help successfully establish new and existing areas of law and products in the market.

Требования

You have some practical experience in performance marketing, ideally through permanent employment, working as a student employee, or relevant internships. You understand the key performance marketing KPIs, such as CPA, CPC, CTR, conversion rate, and ROAS. You have some experience with Google Analytics 4 and use data as the basis for decisions. You enjoy working with numbers and data and have good Excel or Google Sheets skills. You think analytically and methodically and derive specific optimization measures from data. You enjoy taking responsibility and want to drive your own campaigns and projects independently. You have very good spoken and written German skills.

Условия

Diversity is important to us! We welcome people from all backgrounds, cultures, ethnicities, gender identities, and faiths.

• Hybrid working model: a five-day week split between two days on-site at our Berlin office and three days working from home.
• In addition to your annual leave, you are entitled to workation days, when you can work 100% remotely.
• We will subsidize your public transport ticket or Urban Sports Club membership, or you can use our bike leasing scheme to choose your work bike.
• We recognize outstanding projects with the APA Award, and your manager provides regular, tool-supported performance feedback.