Growth & performance marketing manager in gastronomy

Orderbird; Berlin; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working model

Apple hardware package

Occupational pension plan with 100% of

Ich

Job summary

Orderbird is seeking a Growth & Performance Marketing Manager to own the strategy, management, and optimization of paid channels across Google Ads, Meta, and beyond in the DACH region.

You will turn data into high-performing campaigns, collaborate with Content Marketing, CRM, and Sales, optimize CAC and conversions, and help position our smart POS solution for the gastronomy of tomorrow.

Qualifications

• 4+ years of experience in performance marketing, focusing on Search (Google Ads/SEA) and Paid Social (Meta).
• Demonstrated success independently managing campaign budgets (CAC/ROAS).
• Very good knowledge of Google Ads, Meta Ads Manager, GA4, and tracking/attribution setups.
• Analytical, numbers-driven approach and confident use of Excel/Sheets or BI tools.
• Native-level German and professional fluency in English.
• Based in Berlin.

Responsibilities

• Take independent responsibility for strategy, management, and optimization of all paid performance channels to acquire new customers in DACH.
• Manage budgets, campaign setup, tracking/attribution (GA4), and reporting.
• Work closely with Content Marketing, CRM, and Sales teams.
• Use cross-channel tracking and attribution for data-driven budget allocation.
• Reduce CAC across Search and Paid Social while maintaining or growing lead volume.
• Optimize conversion rates.

Skills

Analytical mindset

Numbers-driven

German (native)

English (professional)

Tools

Google Ads

Meta Ads Manager

GA4

Excel/Sheets

Job description

Growth & Performance Marketing Manager (d/w/m)

Do you love data-driven success as much as a really good coffee at your favorite café? Perfect! At orderbird, we make sure these passionate businesses can focus on what matters. Our tool: smart digital POS systems. Your task: making sure the right people hear about us. As Growth & Performance Marketing Manager (d/w/m), you’ll manage, optimize, and scale our performance channels. You’ll turn data into effective campaigns and make sure orderbird is visible where the gastronomy of the future is taking shape. With your feel for numbers and target audiences, you’ll turn clicks into success stories—for us and for the gastronomy of tomorrow.

Задачи

Take independent responsibility for the strategy, management, and optimization of all paid performance channels (Google Ads/SEA and Paid Social on Meta, potentially LinkedIn) to acquire new customers for orderbird in DACH. Manage budgets, campaign setup, tracking/attribution (GA4, conversion tracking), and reporting. Work closely with Content Marketing, CRM, and the Sales team. Use cross-channel tracking and attribution as the basis for data-driven budget allocation. Reduce Customer Acquisition Costs (CAC) across Search and Paid Social while maintaining or growing lead volume. Optimize conversion rates.

Требования

4+ years of experience in performance marketing, focusing on Search (Google Ads/SEA) and Paid Social (Meta). Demonstrated success independently managing campaign budgets (CAC/ROAS). Very good knowledge of Google Ads, Meta Ads Manager, GA4, and common tracking/attribution setups. Analytical, numbers-driven approach and confident use of Excel/Sheets or BI tools. Native-level German and professional fluency in English. Based in Berlin.

Условия

• Deutschlandticket, Egym Wellpass, JobRad, and an occupational pension plan with a 100% contribution from orderbird.
• Hybrid working model—we alternate between working in the office and from home.
• Access to nilo Health—one-to-one coaching for your mental health and that of your loved ones.
• Fast and clear decision-making processes and close collaboration with all departments.
• An Apple hardware package.
• A start-up mentality with the security of belonging to a publicly listed company.
• We celebrate our successes together! Whether at the summer party, a BBQ evening on our rooftop terrace, or just because.
• A nest in Berlin: a rooftop terrace overlooking Berlin-Kreuzberg and our office dogs, who are already looking forward to seeing you.
• Company Update every Wednesday: At our Breakfast Update, different teams take turns sharing updates on their projects.
• Every week, you’ll hear all about figures and facts and meet new Birds, including their fun facts.
• A start-up mentality with the security of belonging to a publicly listed company.
• An international team and no dress code—we welcome everyone!