Digital marketing manager SEO/GEO

denkwerk; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Flexible hours

Urban Sports Club

Bike leasing

Profit sharing

Company events

Training budget

Tech talks

Lunch Club

Pension contribution

Family support

Mindance app

Vacation days

Referral bonus

Exclusive corporate benefits

Free snacks

Job summary

denkwerk ищет SEO-специалиста в Берлине с фокусом на развитие органического трафика через мультимодальные GEO-стратегии. Вы будете работать над контентом, структурой и техническим SEO в тесном взаимодействии с командами разработки, UX и редакции, учитывая современные AI-системы и поисковые роботы.

Требуется высокий уровень немецкого (C1) и опыт работы в гибких/agile проектах. Ориентировочно гибридный режим работы, перекрывающий офисы denkwerk, с возможностью удалённой части времени.

Qualifications

• Гибкое мышление Agile и опыт работы в гибких проектах.
• Очень хорошие знания немецкого языка (C1).
• Опыт работы с рекламными кампаниями Google Ads будет плюсом.
• Хорошие знания английского являются преимуществом.

Responsibilities

• Разработка, внедрение и непрерывная оптимизация комплексных SEO- и GEO-стратегий для роста органического трафика клиентов.
• Разработка концепций GEO через структурированные подходы к контенту, сущностную оптимизацию и укрепление авторитета.
• Использование инструментов Sistrix, Semrush, Google Search Console, Peec.ai и GA для выведения практических рекомендаций.
• Совместная работа с командами Development, UX и Editorial над внутренней архитектурой контента и техническим SEO.

Skills

German (C1)

English (optional)

Miro

Jira

Confluence

Tools

Miro

Jira

Confluence

Job description

Описание:

Who we're missing is you! We're looking for you, with a passion for digital marketing, a keen eye for trends, and a clear understanding of the dynamic development of search engines and AI-driven answer systems (e.g. Google AI Overviews, ChatGPT, Gemini).

Задачи:

You are responsible for developing, implementing and continuously optimizing holistic SEO and GEO strategies to increase our clients' organic visibility. You develop forward-looking concepts for GEO, for example through structured content approaches, entity optimization, and strengthening authority and trustworthiness. You use common tools such as Sistrix, Semrush, Google Search Console, Peec.ai and Google Analytics, and derive data-based recommendations for action from them. You apply your deep understanding of technical SEO, content strategies and information architectures in collaboration with Development, UX and Editorial. You continuously develop on-page, off-page and content optimization, with both traditional search engines and AI systems in mind. You always keep PageSpeed, Core Web Vitals, structured data and technical SEO in mind.

Требования:

Agile mindset? Absolutely! Our projects are mainly in an agile environment, and we work with tools such as Miro, Jira and Confluence. You have very good German skills (at least C1), as our current projects are predominantly conducted in German. Будет плюсом: As a nice-to-have, you have experience building and optimizing Google Ads campaigns; Good English skills are an advantage

Условия:

Flexibility & trust: Hybrid working at one of our denkwerk locations and flexible working hours. Your health matters: Urban Sports Club membership and JobRad leasing. We celebrate success together: Profit-sharing for all permanent denkwerk employees, big parties and event formats. Your development matters to us: A training budget for new skills and training; denkwerk inspiration in the form of tech talks, Lunch Club, and resilience, AI and design formats. Secure your future: 20% employer contribution to your occupational pension scheme. Support for every situation in life: Advice from pme Familienservice and the Mindance app. More than just vacation: 31 vacation days, including three shared "denkfrei days" (Christmas Eve, New Year's Eve and Rose Monday). A warm welcome: Your personal denkmate will support you as you get started. Recommend us — Find Your Mate: Introduce great people to us and we will thank you with a bonus. Discounts & goodies: Access to exclusive Corporate Benefits, plus free snacks, coffee, cold drinks and fresh fruit.