Senior Direct IO Manager

Jobtailor; Deutschland; Remote; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior media lead to own end-to-end strategy and activation across digital partnerships and campaigns. You will drive sponsorships, tentpoles, and custom content integrations across digital, physical, and experiential touchpoints.

The role requires leading large-scale publisher-direct programs, strong channel knowledge, and a knack for optimizing workflows and partnerships. A plus for traditional media experience.

Qualifikationen

• 3+ years of media planning and buying with premium digital partnerships, sponsorships and activations.
• Experience building and executing large-scale publisher-direct programs including briefs, vetting, negotiation, and recommendations.
• Strong understanding of display, video, social, and branded content across digital channels; familiarity with programmatic intersection.
• Experience overseeing traditional media (Linear TV, Radio, OOH) is a meaningful plus.
• Ability to lead multiple projects simultaneously and deliver high-quality work in tight timelines.
• Strong relationship-building with publishers, vendors and internal partners.

Aufgaben

• Lead end-to-end strategy, planning, and activation across direct digital partnerships.
• Lead always-on, seasonal, and high-profile campaigns.
• Develop digital-first sponsorships, tentpoles, and custom content integrations.
• Plan 360 activations spanning digital, physical, and experiential touchpoints.
• Identify non-standard digital opportunities like custom content and creator tie-ins.
• Bring forward publisher, data, and measurement solutions to grow clients.
• Champion advanced measurement adoption across digital partner programs.
• Understand client goals, audiences and KPIs to inform activations.
• Ensure Direct IO activations ladder into unified media strategies.
• Lead the full RFP process from brief through vendor evaluation and final client presentation.
• Improve workflows across planning, trafficking, reporting, and ad operations.
• Develop negotiation best practices and upskill the team.
• Identify incremental partnership opportunities and secure added value.
• Partner with Programmatic and Integrated Media to deliver cohesive Display & Video ecosystems.
• Leverage traditional media knowledge as value-add for digital programs.
• Serve as day-to-day client lead and oversee innovative activations and content programs.
• Cultivate talent and modern media craft.

Kenntnisse

Media planning

Media buying

Digital partnerships

Sponsorships

Branded content

RFP process

Programmatic

Display video

Measurement

Project management

Negotiation

KPIs

Relationship building

Tools

DSPs

Jobbeschreibung

• Lead end-to-end strategy, planning, and activation across direct digital partnerships
• Lead always-on, seasonal, and high-profile campaigns
• Develop digital-first sponsorships, tentpoles, and custom content integrations
• Plan 360 activations spanning digital, physical, and experiential touchpoints
• Identify non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, and emerging formats
• Bring forward new publisher, data, and measurement solutions that elevate client growth
• Champion advanced measurement adoption across digital partner programs
• Build deep understanding of client business goals, audiences, and KPIs
• Ensure Direct IO activations ladder into unified, integrated media strategies
• Lead the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation
• Improve workflows across planning, trafficking, reporting, and ad operations
• Develop negotiation best practices and upskill the team
• Identify incremental partnership opportunities and secure added value
• Partner with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
• Leverage traditional media knowledge (Linear, OOH, Audio) as value-add expertise complementing digital programs
• Serve as the day-to-day client lead and oversee innovative digital activations, partnerships, and custom content programs
• Cultivate talent and modern media craft

Requirements

• 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
• Proven ability to build and execute large-scale, publisher-direct programs including brief development, partner vetting, negotiation, and storytelling through recommendations
• Strong understanding of digital media channels across display, video, social, and branded content
• Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
• Demonstrated ability to lead multiple projects simultaneously and deliver high‑quality work in compressed timelines
• Strong relationship‑building skills with publishers, vendors, and internal partners
• Experience developing processes and elevating operational efficiencies
• A future‑focused, inquisitive mindset with a natural inclination to reimagine and improve
• Must be authorized to work in the United States; position is not eligible for immigration sponsorship

Core Competencies

Demonstrates expertise in leading digital media strategy and execution, with a focus on premium partnerships, sponsorships, and custom content integrations. Proven ability to enhance operational efficiencies and cultivate strong relationships with clients and media partners.

Highest-signal resume keywords

• Media Planning & Buying Experience
• Digital Partnerships & Sponsorships
• Negotiation & RFP Process Management
• Digital Media Channel Expertise
• Operational Efficiency Development

Hard Skills

• Digital Media Strategy
• Campaign Activation
• Custom Content Development
• Measurement Solutions
• Project Management
• Negotiation Best Practices
• Programmatic Media Knowledge
• Display & Video Ecosystem Management
• Audience Understanding
• KPI Development

Soft Skills

• Relationship‑Building
• Leadership
• Inquisitive Mindset
• Team Development
• Creative Problem‑Solving

Industry Keywords

• Direct Digital Partnerships
• 360 Activations
• Emerging Formats
• Integrated Media Strategies
• Traditional Media Knowledge
• Branded Content
• Client Growth
• Ad Operations
• Trafficking
• Vendor Evaluation