Digital Content Marketing Specialist

IT-Systemhaus der Bundesagentur für Arbeit; Bensheim; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A government agency in Germany seeks a skilled digital and content marketing specialist. The candidate will create and disseminate multimedia content, drive online presence, and conduct thorough SEO analysis to optimize campaigns. Required qualifications include 3-5 years experience in content creation, expertise in advertising and marketing strategies, and proficiency in industry-standard tools. Excellent communication and organizational skills are essential as well as a background in relevant fields such as Marketing or Journalism.

Qualifikationen

• 3-5 years of experience as a content creator or copywriter in lifestyle, health, or wellness industries.
• Proven ability to produce engaging and relevant multimedia content.
• Demonstrated understanding of SEO and digital marketing campaigns.

Aufgaben

• Oversee digital marketing department and drive online campaigns.
• Research and prepare digital assets and marketing copy.
• Conduct proofreading and reviews of all content to ensure standards.
• Implement and optimize email campaigns to grow audience.
• Research advertising trends and manage ad placements effectively.

Kenntnisse

Content marketing tactics understanding

Lead content marketing campaigns

Google Analytics

SEO skills

Excellent communication skills

Organisational skills and attention to detail

Visual design skills

Ausbildung

Graduate of Marketing Communications, Journalism, Business, or related disciplines

Tools

Google Analytics

Google Search Console

CRM tools

WordPress

Adobe Acrobat

Adobe Illustrator

Jobbeschreibung

Beginn

• Fachwirt/in - Marketing/Bachelor Professional in Marketing

Job Summary

• a skilled, tech-savvy digital and content marketing specialist who can generate online presence through the creation and dissemination of multimedia content online
• Research topics, assess content opportunities, recommend content strategies and ideate ways of communicating to the target audience through various mediums like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to the audience.
• Review and maximise site traffic by utilising SEO best practices and provide accurate reports on the Return-On-Investment of marketing campaigns to demonstrate the effectiveness of specific campaigns.

Responsibilities & Accountabilities

• Engage with creative and marketing teams to design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Research industry-related topics and prepare well-structured drafts (blog posts, articles, slide presentations and other digital assets) and marketing copy to promote QNEU and its products.
• Conduct thorough proofreading and editorial reviews of all multimedia content to ensure accuracy, consistency, and adherence to brand guidelines, maintaining a high-quality standard in all online materials.
• Conduct analytical projectsand apply SEO best practicesto improve blog, social and website strategies/metrics like keyword research to ensure content is optimised, monitor analytics and identify potential shortcomings, and take steps to rectify them. Stay updated on industry trends and adjust the content strategy as needed.
• Implement email marketing campaigns to grow blog subscribers and expand overall blog reach. Monitor and engage with blog comments and respond to queries or complaints to foster a sense of community.
• Research advertising trends, decide on appropriate placement of ads by determining what content will reach customers, monitor status and budget, optimise paid advertising campaigns using SEO and other tools, scale campaigns to maximize ROI and report on the growth and analytics of campaigns to stakeholders.
• Contribute to long-form content projects like ebooks, corporate marketing material, sales tools and other physical assets to support the requirements from high-sales regions of the brand.

Education

• Graduate of Marketing Communications, Journalism, Business, or other related disciplines

Skills

• Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
• Demonstrated ability to lead content marketing campaigns
• Strong Google Analytics, Google Search Console, CRM, WordPress and Adobe Acrobat/Illustrator skills,
• Excellent written and verbal communication skills. English proficiency is a must.
• Good organisation skills, attention to details and ability to meet tight deadlines.
• Excellent communications and presentation skill
• Strong proofreading, editing, and fact-checking skills
• Strong background in conceptual and visual design and thinking

Requirements

• Proven a minimum of 3-5 years of work experience as a content creator, copywriter, or a similar portfolio in lifestyle, health and wellness, personal care industries, ideally in an agency setting
• Must be a pop culture junkie who can produce content that resonates
• Experience in strategic planning or creating integrating marketing communications (IMC) campaigns.
• Experience in managing or owning a blog with any of the following focus: health/nutrition/fitness; fashion/luxury; education/tech; travel/lifestyle
• Good research skills and the ability to fact-check long-form content pieces