Senior Manager, Integrated Marketing

Jobtailor; Deutschland; Remote; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior field marketing leader to drive regional marketing across the Americas. You will collaborate with Sales, Product Marketing, Digital and Web, and Corporate Marketing to execute integrated campaigns that generate demand and accelerate opportunity conversion.

You will build partner relationships and lead cross-functional programs from planning through reporting. The role requires strong leadership, data-driven decision making, and experience in enterprise SaaS

Qualifikationen

• Bachelor's degree in Marketing or related field; MBA preferred.

Aufgaben

• Execute regional field marketing strategies, campaigns, and programs across the Americas.
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams.
• Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs.
• Measure and report on program performance using data-driven insights.
• Lead the company's presence at regional industry and partner events.
• Develop demand generation programs for new-logo and customer accounts.
• Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities.
• Deliver personalized campaigns to accelerate sales cycles and opportunity conversion.

Kenntnisse

Field Marketing

Demand Generation

Cross-Functional Leadership

KPI Definition

Relationship Building

Ausbildung

Bachelor's Degree in Marketing

MBA Preferred

Tools

Salesforce

Marketo

6sense

Excel

PowerPoint

Tableau

Jobbeschreibung

• Execute regional field marketing strategies, campaigns, and programs across the Americas.
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams.
• Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs.
• Measure and report on program performance using data-driven insights.
• Lead the company's presence at regional industry and partner events.
• Develop demand generation programs for new-logo and customer accounts.
• Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities.
• Deliver personalized campaigns to accelerate sales cycles and opportunity conversion.
• Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts.
• Lead cross-functional marketing programs and projects through execution, delivery, and reporting.
• Report to the Senior Director, AMER Integrated Marketing.

Requirements

• A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization.
• A record of delivering marketing programs that drive demand generation and partner engagement.
• Leadership skills to motivate a high-performing marketing team and lead cross-functional programs.
• Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
• Strong communication and relationship-building skills with senior internal and external stakeholders.
• Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment.
• Strong program and project management skills.
• Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau.
• Ability to travel.

Core Competencies

Demonstrates expertise in executing field marketing strategies and demand generation programs within an enterprise SaaS environment, while effectively collaborating with cross-functional teams and building strong relationships with stakeholders.

Highest-signal resume keywords

• Field Marketing Strategy Development
• Demand Generation Programs
• Cross-Functional Program Leadership
• KPI Definition and Tracking
• Relationship Building with Stakeholders

ATS Optimization Keywords

Hard Skills

• Demand Generation
• Program Management
• Partner Marketing
• Account-Based Marketing
• Data-Driven Insights

Soft Skills

• Leadership Skills
• Strong Communication
• Relationship Building

Certifications & Qualifications

• Bachelor's Degree in Marketing
• MBA Preferred

Industry Keywords

• Cybersecurity Products
• SaaS
• Marketing Programs
• Enterprise Marketing
• Competitive Landscape

Tools & Technologies

• Salesforce
• Marketo
• 6sense
• Excel
• PowerPoint
• Tableau