CRM manager:in für eine soziale Plattform

nebenan.de; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model with office and 3

Meaningful job with community impact

Cheerful, collaborative team culture

30 days of vacation per year

Gallup StrengthsFinder development

Job summary

nebenan.de is seeking an experienced CRM professional to drive engagement through multi-channel newsletters and automated journeys. You will coordinate with Content, Advertising, Product, and Data teams to deliver personalized experiences and optimize campaigns for higher engagement in a Berlin-based hybrid setup.

The role requires native German and fluent English, plus a strong track record in planning, testing, and reporting on CRM initiatives that impact DAU metrics and overall product value.

Qualifications

• 5+ years of CRM experience.
• Extensive Braze knowledge and data-driven decision making.
• Native German with fluent English.

Responsibilities

• Plan, test, and implement newsletters in coordination with Content and Advertising teams.
• Set up automated multi-channel campaigns for different user groups.
• Optimize content, delivery, and deliverability for higher engagement.
• Develop meaningful segmentations to personalize user experience.
• Prepare reports and share insights on tests and goal attainment.

Skills

CRM

Braze

Data analysis

A/B testing

Multichannel journeys

German (native)

English (fluent)

Job description

Задачи

You are part of the five-person CRM team and are responsible for achieving engagement goals (e.g., Daily Active Users). You plan, test, and implement the newsletter in coordination with the Content and Advertising teams, and consider how to further improve the content and delivery. This increases the Click Rate above all. You set up automated campaigns (e.g., onboarding, reactivation, triggered communication) for different user groups and continuously optimize them. Your channels are mainly email, push notifications, and in-app messages. You develop meaningful segmentations, e.g., based on interests or neighborhood size, to provide users with the best possible personalized experience. You work with the Product and Data teams to better understand users and implement targeted measures. You prepare reports and regularly report on tests conducted and goal attainment in your area. You coordinate with the team on best practices, content, and delivery times.

Требования

You have at least 5 years of experience in CRM. You have extensive knowledge of Braze. You are analytical and make decisions based on data. You know how to interpret and use KPIs. At the same time, you come up with creative ways to increase engagement. Your independent and structured way of working helps you plan and implement campaigns and projects in advance. You have already set up multi-channel journeys and A/B tests, analyzed them, and derived recommendations for action. You are technically proficient and familiar with CRM infrastructure, link tracking, deliverability topics, and tool optimization. You enjoy working together to further develop a digital product with social value. You have native-level German skills and speak fluent English.

Условия

• Hybrid working model with office and remote days
• A meaningful job — we create a great product with real value for the community
• Work with a cheerful and experienced team that shares knowledge and learns from one another
• Insight into the entire work process of our social startup and foundation
• Responsibility and great opportunities to actively contribute
• Your SpenditCard — you receive an additional 35 euros per month to spend on things of your choice
• 30 days of vacation per year — we also offer the possibility of workation arrangements and a sabbatical
• A strengths-oriented development culture (we work with the Gallup StrengthsFinder)
• A workplace in Berlin-Kreuzberg and regular events such as yoga or Lunch & Learn