CRM manager für ein Nachbarschaftsprodukt

nebenan.de; Berlin; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

SpenditCard: 35€ monthly

30 days vacation

Workation options

Sabbatical

Team events (yoga, Lunch & Learn)

Job summary

nebenan.de is seeking a CRM specialist in Berlin to lead multi-channel campaigns and drive user engagement within a community-focused product. You will plan, test, and implement newsletters with cross-functional teams, focusing on content quality and delivery to boost click rates.

You will leverage Braze and analytics to build segments, run A/B tests, optimize deliverability, and report KPI progress. This hybrid role combines office and remote days for a flexible work-life balance.

Qualifications

• At least 5 years of experience in CRM.
• Extensive knowledge of Braze.
• Analytical and data-driven decision making; able to interpret KPIs and act on them.
• Independent and structured work style with campaign/project planning and implementation.

Responsibilities

• Plan, test, and implement newsletters in consultation with Content and Advertising teams to improve content and delivery and increase click rate.
• Set up automated campaigns (onboarding, reactivation, triggered communications) for different user groups across email, push, and in-app messages.
• Develop meaningful segments based on interests or neighborhood size to deliver personalized experiences.
• Collaborate with Product and Data teams to understand users and implement targeted measures.
• Create reports and regularly report on tests and goal attainment in your area.

Skills

CRM

Data analysis

Campaign management

Multi-channel marketing

AB testing

Tools

Braze

Analytics tools

Job description

• You are part of the 5-person CRM team and are responsible for achieving engagement goals (e.g. Daily Active Users).
• You plan, test, and implement the newsletter in consultation with the Content and Advertising teams, and consider how to improve the content and delivery. This helps you increase the click rate in particular.
• You set up automated campaigns (e.g. onboarding, reactivation, triggered communications) for different user groups and continuously optimize them. Your main channels are email, push notifications, and in-app messages.
• You develop meaningful segments, e.g. based on interests or neighborhood size, to provide users with the best possible personalized experience.
• You work with the Product and Data teams to better understand users and implement targeted measures.
• You create reports and regularly report on tests conducted and goal attainment in your area.
• You coordinate with the team on best practices, content, and delivery times.
• You have at least 5 years of experience in CRM.
• You have extensive knowledge of Braze.
• You are analytical and make decisions based on data. You know how to interpret KPIs and use them to your advantage. At the same time, you come up with creative ways to increase engagement.
• Your independent and structured way of working helps you plan and implement campaigns and projects in advance.
• You have already set up and analyzed multi-channel journeys and A/B tests, and derived recommendations for action from them.
• You are technically proficient and familiar with CRM infrastructure, link tracking, deliverability topics, and tool optimization.
• You enjoy helping to further develop a digital product with social value.
• You have native-level German and speak fluent English.
• Hybrid work model with a mix of office and remote days.
• Meaningful work: we create a great product that delivers real value to the community.
• Work with a cheerful and experienced team that shares knowledge and learns from one another.
• Insight into the entire working process of our social startup and foundation.
• Responsibility and great opportunities to contribute actively.
• Your SpenditCard: each month, you receive an additional 35 euros to spend on things of your choice.
• 30 days of vacation per year; we also offer the option of workation arrangements and a sabbatical.
• A strengths-oriented development culture (we use the Gallup StrengthsFinder).
• A workplace in Berlin-Kreuzberg and regular events such as yoga or Lunch & Learn.