CRM manager in experimentation

Too Good To Go; Berlin; Híbrido; EUR 70 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Health insurance и пенсионные планы

Дополнительный отпуск по уходу за семь

Платный волонтерский час

Resumo da oferta

Too Good To Go ищет специалиста по ведению CRM‑экспериментов для разработки и оценки кампаний как для B2C, так и для B2B. Ваша работа будет включать формирование гипотез, дизайн тестов, выбор аудитории и метрик, а также аналитическую поддержку кампаний и lifecycle‑путей.

Ключевые задачи включают сотрудничество с командами маркетинговой аналитики и автоматизации, обеспечение корректной регистрации и измеримости экспериментов, а также развитие культуры тестирования и обучения в рамках организации.

Qualificações

• Длительный опыт проектирования, выполнения и анализа CRM-экспериментов в B2C/B2B средах.
• Сильные аналитические навыки и умение работать с маркетинговыми и пользовательскими данными.
• Глубокое понимание дизайна экспериментов, статистики, тестирования гипотез и вариантов смещения.
• Опыт работы с Braze и/или SFMC, знания платформ для проектирования тестируемых кампаний.
• Умение объяснять статистические выводы техническим и нетехническим стейкхолдерам.

Responsabilidades

• Проектирование энд‑to‑энд CRM‑экспериментов: формулировка гипотез, дизайн вариантов, размер выборки, метрики успеха.
• Сотрудничество с аналитикой маркетинга, кампаниями и lifecycle‑командами для выявления тест‑возможностей.
• Обеспечение корректной инструментализации и отслеживания экспериментов.
• Определение контрольных групп, длительности теста и критериев оценки.

Conhecimentos

CRM‑эксперименты

Аналитика данных

Статистический анализ

Коммуникация с стейкхолдерами

Ferramentas

Braze

SFMC

Amplitude

Airtable

Asana

Descrição da oferta de emprego

Описание

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste. Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss! As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it.

Задачи

• Own the end-to-end design of CRM experiments across B2C and B2B — hypothesis framing, variant design, audience/sample sizing, and success metrics
• Partner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmap
• Ensure experiments are correctly instrumented and tracked so results are reliable and measurable end-to-end
• Define appropriate control groups, test duration, and evaluation criteria to ensure experiments are designed to generate statistically robust and actionable results.
• Independently extract, prepare, validate, and analyze campaign and experiment data using available analytics and reporting tools to evaluate performance against predefined success metrics.
• Apply statistical methods to evaluate significance, confidence, sample adequacy, and the reliability of observed differences, distinguishing genuine impact from random variation.
• Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams
• Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over time
• Establish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting results
• Champion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teams
• Identify successful experiments that should scale into always-on lifecycle journeys or broader CRM strategies, partnering with Lifecycle and Automation teams to drive adoption.
• Maintain a centralized repository of experiment designs, results, analytical outputs, and learnings to prevent duplicated testing and build institutional knowledge over time.
• Partner with Marketing Analytics team on measurement approaches for complex or multi-touch experiments
• Proactively share experiment results and learnings across global and local teams — through reporting, readouts, or knowledge-sharing sessions — to build organization-wide awareness of what's been tested and what worked

Требования

• Extensive experience designing, executing, and analyzing CRM or marketing experiments, ideally across both B2C and B2B contexts.
• Strong analytical skills and hands‑on experience extracting, manipulating, validating, and analyzing marketing or customer data independently.
• Strong understanding of experimental design and statistical fundamentals, including hypothesis testing, statistical significance, confidence intervals, sample size calculations, statistical power, and common sources of bias.
• Experience with Braze and/or SFMC, with enough platform fluency to design testable campaign variants
• Strong communication skills, with the ability to translate statistical analyses into clear, actionable business recommendations for both technical and non-technical stakeholders.
• Будет плюсом: Experience with Amplitude, particularly its experimentation and analytics capabilities; Experience with tools like Airtable for tracking, organizing, and surfacing experiment results; Project management experience with tools like Asana

Условия

• A rare opportunity to work in a social impact company where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,200+ colleagues across 20 countries that are on the same important mission.
• Personal and professional development opportunities in a fast‑paced scale‑up environment.
• An inclusive company culture where you can bring your authentic self to work A strong, values‑driven team culture where we celebrate successes and socialise with colleagues that care.
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events Regular social events like summer and winter parties.
• Coffee, snacks and fully‑equipped kitchens.
• Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups