Product manager in martech

HireAlice; Berlin; A distancia; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Бесплатная подача налоговой декларации

Гибкий график

Опционы

Оплачиваемый отпуск 30 дней

Learning бюджет

Descripción de la vacante

Taxfix Group, охватывающая Taxfix и Steuerbot, ищет опытного Product Manager для руководства martech и growth инфраструктурой. Ваша задача — строить сигнальные конвейеры и аналитику для платного трафика на мобильных и веб-платформах, работать с CRM и данными.

Кандидат будет сотрудничать с международной командой и участвовать в запуске новых тарифов, экспериментах и стратегиях монетизации. Требуется сильный опыт в атрибуции, GDPR и аналитике данных.

Formación

• Несколько лет опыта product manager в martech, growth или data-проектах.
• Умение настраивать мобильную атрибуцию и события в разных системах.
• Опыт работы с Braze, Segment, GA4 и Snowflake.
• Знание GDPR/Consent-моделей и политики приватности.
• Умение писать спецификации и работать с SQL (Snowflake).

Responsabilidades

• Владение конверсией и сигнальной инженерией для paid acquisition.
• Руководство реферальной программой и маркетинговой воронкой (Voucherify, трафик).
• Дизайн A/B тестов и анализ результатов для маркетинга и согласий.
• Сверка и поддержка данных CRM, интеграции между моб и веб.
• Коммуникация результатов руководству и вовлечение стейкхолдеров.

Conocimientos

Martech опыт

Growth инфраструктура

Данные продукты

Мобильная атрибуция

GA4/Segment

Braze

Privacy/GDPR

SQL (Snowflake)

Herramientas

Braze

Segment

GA4

Snowflake

dbt

Airflow

Voucherify

Descripción del empleo

Описание

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders.

Задачи

Own conversion-signal engineering for paid acquisition: client-side and server-to-server events into Singular, Firebase/GA4, Google Ads and TikTok, including synthetic events, revenue values and predicted-LTV signals. Run the referral program as a product: reward mechanics, eligibility and fraud rules, voucher infrastructure (Voucherify), the in-app voucher wallet, entry points, and the experiments that tune them. Grow push and marketing-consent opt-in through permission primers, iOS/Android OS permission flows and notification preferences. Keep CRM data trustworthy: Braze attributes and events, Snowflake-to-Braze syncs, event-loss monitoring, and moving legacy messaging (SendGrid, Firebase) onto Braze. Turn consent and privacy requirements into product behaviour, and work with Legal on what data can go to which partner. Adapt tracking, CRM attributes and attribution to company launches, such as new subscription pricing tiers, without breaking downstream campaigns or reporting. Turn stakeholder requests, support escalations and spike findings into tickets engineers can start on, and decide what goes into the sprint. Weigh roadmap work against platform upkeep: pipeline migrations, security fixes, end-of-life SDKs. Design A/B tests (Eppo) and read the results for marketing and consent opt-s, and referral changes. Report progress, risks and trade-offs in writing to marketing leadership, including VP and C-level.

Требования

Several years as a product manager owning martech, growth infrastructure or data products, setting your own roadmap with senior stakeholders. Hands-on mobile and web attribution: an MMP (Singular or comparable), server-to-server events, and ad-network conversion setups (Google Ads, TikTok). Event-tracking depth: you can define an event schema, write a tracking spec, and trace a missing or duplicated event through Segment, Google Tag Manager and the receiving platform. CRM data platforms, ideally Braze: custom attributes, event-triggered segmentation, data ingestion and sync quality. Working knowledge of EU consent and privacy: GDPR, consent mode, iOS App Tracking Transparency, and how push permissions behave on iOS and Android. Experimentation: framing hypotheses, choosing and configuring metrics, judging when a result is real. Precise writing: specs that engineers (and AI coding agents) can start on without a meeting, and concise updates and decision memos for leadership. Enough technical fluency to work through trade-offs with engineers across mobile apps (React Native), backend services and data pipelines, and to triage production incidents. Будет плюсом: Performance marketing experience with the main app and web acquisition channels (e.g. Google Ads, TikTok); Referral, loyalty or voucher programs; Voucherify specifically; Predicted-LTV or value-based bidding signals (e.g. Churney); Deep linking and deferred deep linking across ad networks; AI-driven CRM orchestration (Aampe) or creative asset tooling (Frontify, AI creative tagging); Building AI agents or automation for product and engineering workflows; Querying data yourself in SQL (Snowflake), and familiarity with dbt and Airflow

Условия

• A chance to do meaningful, people-centric work with an international team of passionate professionals.
• Holistic well-being with free mental health coaching sessions.
• A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
• 30 annual vacation days and flexible working hours.
• A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
• Work from abroad for up to six weeks every year.
• Just align with your team, and then enjoy your trip.
• Plenty of opportunities to socialise as a team.
• In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.