marketing manager in employee experience

Culture Amp Pty Ltd; Berlin; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Equity via ESPP

Learning & coaching

Refresh days quarterly

Extended year-end break

Wellbeing allowance

Parental leave from day one

MacBook + home workspace budget

Social impact days

Medical insurance (US/UK only)

Job summary

Culture Amp is seeking a senior B2B SaaS marketing leader to own the DACH strategy and drive expansion into Benelux and Nordics. You will adapt global campaigns for local impact to generate pipeline and revenue while localising messaging for regional buyers.

The role includes building regional plans, managing partnerships, and coordinating SDR-led pipelines. You will collaborate with global teams, translate insights into regional strategies, create AI-driven content, and measure performance to

Qualifications

• 7+ years of B2B SaaS marketing experience or equivalent pipeline-driven success.
• Experience building a market from scratch in the UK market and internationally.
• Strong analytical skills and proficiency with Salesforce, HubSpot, ABM tools.
• Native-level German and fluent English.
• Experience in partner/co-marketing programs is a plus.

Responsibilities

• Lead the marketing strategy within DACH and build the Benelux and Nordics regions.
• Adapt global campaigns for local impact to drive pipeline and revenue.
• Establish regional plans that translate GTM goals into local events and campaigns.
• Localise messaging and content for local buyers.
• Build and manage a pipeline of new logo and expansion opportunities with SDR teams.
• Represent regional markets across global marketing forums.
• Align quarterly plans, run retrospectives, and ensure lead follow-up through opportunity conversion.
• Create and translate content using AI.
• Use market, customer, and competitor insights to shape regional strategy.
• Provide feedback to global teams to align messaging with local needs.
• Run joint events and webinars with local partners.
• Plan, develop, and scale the partnership channel.
• Develop the local Community Chapters programme.
• Manage local chapter leads and support programming where necessary.
• Measure marketing performance and improve results using data.
• Manage ROI and make trade-offs that maximise impact across programmes and channels.
• Manage local vendor relationships and deliver high-quality execution on time and within budget.

Skills

B2B SaaS marketing

Pipeline generation

Cross-functional collaboration

AI content creation

Analytical skills

Salesforce experience

HubSpot experience

English fluency

German native

Tools

Salesforce

HubSpot

ABM tools

Job description

Описание: Culture Amp is an employee experience platform that helps companies transform employee engagement, improve performance management, and develop high-performing teams. Its platform serves 25 million employees across more than 6,000 companies.

Задачи:

• Lead the marketing strategy within DACH and build the Benelux and Nordics regions
• Adapt global campaigns for local impact to drive pipeline and revenue
• Establish regional plans that translate GTM goals into local events and campaigns
• Localise messaging and content for local buyers
• Build and manage a pipeline of new logo and expansion opportunities with SDR teams
• Represent regional markets across global marketing forums
• Align quarterly plans, run retrospectives, and ensure lead follow-up through opportunity conversion
• Create and translate content using AI
• Use market, customer, and competitor insights to shape regional strategy
• Provide feedback to global teams to align messaging with local needs
• Run joint events and webinars with local partners
• Plan, develop, and scale the partnership channel
• Develop the local Community Chapters programme
• Manage local chapter leads and support programming where necessary
• Measure marketing performance and improve results using data
• Manage ROI and make trade-offs that maximise impact across programmes and channels
• Manage local vendor relationships and deliver high-quality execution on time and within budget

Требования:

• 7+ Years of B2B SaaS marketing experience or equivalent experience driving measurable pipeline and revenue in the UK market
• Experience building a market from the ground up to drive new business acquisition, expand the existing customer base, and elevate brand presence
• Experience working in an international organisation
• Innovative and creative mindset with willingness to experiment and take calculated risks
• Confidence using AI to improve processes or create content that drives results
• Strong analytical skills and experience with Salesforce, HubSpot, webinar, and ABM tools
• Exceptional collaboration and communication skills
• Ability to influence cross-functional teams without direct authority
• Understanding of scaling new logo and expansion efforts
• Comfort balancing high-touch field activity with global scaled digital programmes
• Experience working with C‑Suite ICPs and buying committees
• Native‑level German and fluent English
• Nice to have: Customer or Community Marketing experience, HRTech background, familiarity with partnership programmes and co-marketing initiatives, additional European languages

Условия:

• Equity through the Employee Share Option Program
• Learning programmes and coaching
• Quarterly refresh days, an extended end-of-year break, and a monthly wellbeing and lifestyle allowance
• Inclusive parental leave from day one
• MacBook and budget for a home workspace
• Five annual social impact days
• Medical insurance coverage for employees and families, available for the US and UK only