Global CRM Manager - Experimentation

Too Good To Go; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

International team

Professional development

Social impact

Job summary

Too Good To Go in Berlin seeks a Global CRM Manager - Experimentation to lead testing across B2C and B2B. You will design, run, and measure experiments end-to-end, combining rigorous analytics with hands-on data extraction to determine what drives incremental business impact.

You will partner with Campaigns, Lifecycle, and Marketing Analytics to identify opportunities, ensure data quality, and translate results into scalable actions.

Qualifications

• Extensive experience designing, executing, and analyzing CRM or marketing experiments across B2C and B2B.
• Strong analytical skills with hands-on data extraction and validation.
• Solid knowledge of experimental design, statistics, and hypothesis testing.
• Experience with Braze and/or SFMC to design campaign variants.

Responsibilities

• Own end-to-end design of CRM experiments, including hypothesis framing and metrics.
• Collaborate with Marketing Analytics, Campaigns, Lifecycle to identify opportunities.
• Ensure experiments are properly instrumented and results are reliable.
• Maintain a centralized repo of results and learnings.

Skills

CRM experiments

Analytics

Experimental design

Communication

Tools

Braze

SFMC

Amplitude

Airtable

Asana

Job description

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.

Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!

As the world's largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we're more than an app: our mission is to inspire and empower everyone to take action against food waste, so we're doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.

We're growing fast, with our community of 120 million users in 20 countries saving more than 500 million meals from going to waste. We are incredibly proud of this, but there's still a lot more we want to achieve.

Your role

We're looking for a Global CRM Manager - Experimentation to own the testing framework, analytical rigor, and execution of CRM experiments across both B2C and B2B. This is an execution-focused, data-driven role - you'll design, run, measure, and analyze experiments end-to-end, combining strong experimentation methodology with hands-on data extraction and analysis to understand what drives incremental business impact.

You'll work closely with Campaigns, Lifecycle, and Marketing Analytics teams to identify high-value testing opportunities, ensure data quality and reliable measurement, and turn results into actionable, scalable recommendations. You'll take ownership of the analytical process, from defining success metrics and validating data through to interpreting results and recommending what to scale, optimize, or stop.

What you'll build

• Own the end-to-end design of CRM experiments across B2C and B2B - hypothesis framing, variant design, audience/sample sizing, and success metrics
• Partner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmap
• Ensure experiments are correctly instrumented and tracked so results are reliable and measurable end-to-end
• Define appropriate control groups, test duration, and evaluation criteria to ensure experiments are designed to generate statistically robust and actionable results.

Data Extraction, Analysis & Insights

• Independently extract, prepare, validate, and analyze campaign and experiment data using available analytics and reporting tools to evaluate performance against predefined success metrics.
• Apply statistical methods to evaluate significance, confidence, sample adequacy, and the reliability of observed differences, distinguishing genuine impact from random variation.
• Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams
• Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over time

Testing Framework & Standards

• Establish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting results
• Champion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teams
• Identify successful experiments that should scale into always-on lifecycle journeys or broader CRM strategies, partnering with Lifecycle and Automation teams to drive adoption.
• Maintain a centralized repository of experiment designs, results, analytical outputs, and learnings to prevent duplicated testing and build institutional knowledge over time.

Governance & standards

• Partner with Marketing Analytics team on measurement approaches for complex or multi-touch experiments
• Proactively share experiment results and learnings across global and local teams - through reporting, readouts, or knowledge-sharing sessions - to build organization-wide awareness of what's been tested and what worked

What we're looking for

• Extensive experience designing, executing, and analyzing CRM or marketing experiments, ideally across both B2C and B2B contexts.
• Strong analytical skills and hands-on experience extracting, manipulating, validating, and analyzing marketing or customer data independently.
• Strong understanding of experimental design and statistical fundamentals, including hypothesis testing, statistical significance, confidence intervals, sample size calculations, statistical power, and common sources of bias.
• Experience with Braze and/or SFMC, with enough platform fluency to design testable campaign variants
• Strong communication skills, with the ability to translate statistical analyses into clear, actionable business recommendations for both technical and non-technical stakeholders.

Good to have

• Experience with Amplitude, particularly its experimentation and analytics capabilities.
• Experience with tools like Airtable for tracking, organizing, and surfacing experiment results
• Project management experience with tools like Asana

What to expect

• 20% framework, standards & governance
• 10% building awareness of results across the org

Our values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

We offer

• A rare opportunity to work in a social impact company where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,200+ colleagues across 20 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

WORK FLEXIBLY:

• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events

CELEBRATE & SOCIALISE

• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups