Content Marketing Specialist Italy (m/w/d)

CEWE Stiftung & Co. KGaA; Germering; Hybrid; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

An innovative multinational company located in Germering is seeking a Content Marketing Specialist. In this role, you will manage and enhance the online presence of CEWE Italia, focusing on SEO, creative writing, and content adaptation for the Italian market. You should have 2-3 years of content marketing experience, strong communication skills in Italian and English, and the ability to work collaboratively with various teams. The company values flexibility, diversity, and professional growth, offering extensive development opportunities and a modern workplace environment.

Leistungen

Flexible working hours

30 vacation days

Company pension scheme

Employee stock ownership plan

Comprehensive health programs

Qualifikationen

• 2-3 years of experience in content marketing and digital copywriting.
• Basic skills in CMS platforms like WordPress or Typo3.
• Experience with SEO tools preferred.

Aufgaben

• Manage and strengthen CEWE Italia's online presence.
• Create and update website content focused on SEO.
• Write blog articles and adapt content for the Italian audience.
• Organize newsletters and manage editorial calendar.
• Collaborate on projects promoting CEWE's photo culture.

Kenntnisse

Content marketing

Digital copywriting

CMS platforms (WordPress, Typo3)

SEO tools (Google Search Console, SEMrush)

Email marketing

Social media knowledge

Excellent English skills

Knowledge of German

Jobbeschreibung

Introduction

At CEWE, we create spaces where creativity meets technology and emotionally engaging products shape our everyday lives. We stand for team spirit, innovation, and sustainability – values firmly anchored in our corporate culture. Diversity and mutual respect are not just words for us, but a lived reality. We welcome and encourage individual perspectives, reject all forms of discrimination, and actively promote an inclusive work environment – for a community that inspires, supports, and excites.

The tasks at a glance:

Join a growing, agile team with exciting projects in the Italian market, backed by a large multinational that offers tools, best practices and international expertise, and enjoy real ownership of Content Marketing with clear goals and plenty of room to test, learn and grow.

Our Content Marketing Specialist will manage and strengthen CEWE Italia’s online presence, contributing to brand awareness and supporting digital performance. The role combines activities in content marketing for e-commerce, SEO, care/management adaptation of textual materials, in close collaboration with the digital, creative, and international teams. This is a cross-functional role, and the candidate is not expected to be an expert in every area: support will be provided by specialized internal teams (SEO/SEA, CRM, creative) and external agencies.

Main activities

• Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience.
• Creative writing and copywriting: Writing blog articles and creating content, including translations from English/German into Italian, for communication channels (social media, website, product creation software and apps, photo stations). Also adapting content to the company's tone of voice and the needs of the Italian audience.
• Newsletters: Organizing the editorial calendar, planning, writing and sending newsletters.
• Support for special projects: Collaboration in the organization and communication of photo competitions and exhibitions in Italy, promoting CEWE's photo culture.
• International teamwork: Interaction with European teams and coordination of activities in various areas (e.g. sustainability).

Our desired profile:

• Experience: 2/3 Years experience in content marketing, digital copywriting.
• CMS platforms: Basic skills (e.g. WordPress, Typo3, etc.).
• SEO tools: Experience with SEO tools (Google Search Console, Sistrix, SEMrush, Ahrefs or similar) are preferred.
• E-Mail Marketing/newsletter: Basic skills in email marketing/newsletters (e.g. Mailchimp, Salesforce or dedicated platforms).
• Social networks: Knowledge of the main social networks (Facebook, Instagram, LinkedIn) and editorial logic.
• Communication: You are a native Italian speaker with excellent writing skills, very strong English (written & spoken), and ideally some knowledge of German.
• Your method: You are autonomous, a quick learner, accurate and reliable with deadlines, flexible, solutions-oriented, and enjoy collaborating with creative, content, digital teams and external agencies.

This is what makes at CEWE special:

Flexibility & Work-Life Balance: Flexible working hours, mobile working up to 60% (depending on position), and 30 vacation days.

Financial Benefits: Company pension scheme, employee stock ownership plan, employee discounts, etc.

Extensive Development Opportunities: Diverse range of seminars, training courses, and individual development opportunities for professional and personal growth.

Innovative & Open Corporate Culture with a Strong Team Spirit: We offer structured onboarding and annual highlights such as our summer party.

Diversity & Responsibility: We are committed to diversity, inclusion, and sustainability.

Family-Friendly Employer.

Comprehensive Health and Wellness Programs: bicycle leasing, psychosocial counseling, mobile massages, and much more.

Modern Work Environment: State-of-the-art equipment, height-adjustable desks, and a company restaurant for shared lunch breaks.

Convinced?

Applying is very easy and only takes about 2 minutes. A CV is usually sufficient for the first step – if we need further documents, we will request them. Further information about the application process at CEWE as well as Tipps und FAQ's you find hier. Unsure if the position is right for you? We're always happy to answer your questions. (We only accept applications through our careers page.)

Contact person: Andrea Wagner
089/8400731
Cewe-Str.1-3, 82110 Germering

Please note that a valid work permit (for non EU-citizens) and sufficient German language skills are necessary- without these requirements you cannot be considered.