Channel Sales Manager DACH (m/f/d)

GoodWe; München; On-site; EUR 70,000 - 110,000; Full time

Job summary

GoodWe seeks a Channel Sales Manager for balcony energy storage to develop and manage European channel partners, including distributors and retailers, to drive sales growth and market expansion in the DACH region.

You will build and optimize the distribution network, implement channel strategies, and coordinate cross-functional marketing efforts with partners, while tracking performance and market trends.

Qualifications

• At least 3 years of sales and channel management experience.
• Experience in balcony solar, balcony energy storage, PV, energy storage, or home appliances preferred.
• Fluent in the relevant local language and English, with strong communication and negotiation skills.
• Willing to travel frequently and adapt to a fast-growing environment.

Responsibilities

• Develop and establish the European channel sales system for balcony energy storage, including distributors, retailers, and online/offline key accounts in DACH.
• Build a complete distribution network, formulate and implement channel strategies, and achieve market sales targets and strategic objectives.
• Manage channel partners, maintain long-term and stable cooperation, set sales targets, track sales performance, and regularly assess partner capabilities.
• Coordinate local marketing cooperation between the company and channel partners, including campaigns, activity pages, training materials and brand promotion.
• Track market competition, collect industry and customer information, and provide regular market analysis and sales forecast reports.

Skills

Sales experience

Channel management

Cross-cultural communication

English proficiency

Job description

Channel Sales Manager – Balcony Energy Storage

Product Line

Balcony energy storage / balcony solar / micro-storage solutions

Main Objective

Develop and manage local channel partners to support sales growth, brand visibility and market expansion in Europe.

Responsibilities

• Develop and establish the European channel sales system for balcony energy storage, including distributors, retailers, and online/offline key accounts in DACH.
• Build a complete distribution network, formulate and implement channel strategies, and achieve market sales targets and strategic objectives.
• Manage channel partners, maintain long-term and stable cooperation, set sales targets, track sales performance, and regularly assess partner capabilities.
• Coordinate local marketing cooperation between the company and channel partners, including campaigns, activity pages, training materials and brand promotion.
• Track market competition, collect industry and customer information, and provide regular market analysis and sales forecast reports.

Requirements

• At least 3 years of sales and channel management experience. Experience in balcony solar, balcony energy storage, PV, energy storage, new energy or home appliances is preferred.
• Solid hands-on experience in channel development, customer maintenance and sales promotion, with the ability to develop and manage distributors, retailers or key accounts.
• Familiar with the balcony energy or home energy market, with a basic understanding of balcony energy storage products and related market dynamics.
• Good cross-cultural communication skills, with a strong sense of responsibility, business ownership and goal orientation.
• Fluent in the relevant local language and English, both oral and written, with strong communication and negotiation skills.
• Willing to accept frequent business trips and adapt to a fast-growing working environment.