Category Manager - Home

Dyson GmbH; Köln; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading technology enterprise is seeking a Category Manager to drive market growth in the Home category across Germany, Switzerland, and Austria. This role involves developing integrated commercial strategies, collaborating with cross-functional teams, and managing impactful marketing campaigns. Candidates should have at least 5 years of experience in marketing or category management, with strong skills in brand management and market analysis. The work environment promotes creativity and in-person collaboration, with no regular hybrid arrangements.

Leistungen

Discount on Dyson products

Subsidies for sports activities

Bike leasing

Allowance for local public transport

30 days annual holiday

Weekly meal voucher

Employee Assistance Programme

Qualifikationen

• At least 5+ years experience in marketing or category management.
• Experience in brand management and cross-channel marketing communications.
• Skill in market data & marketing analysis.

Aufgaben

• Collaborate with internal teams to execute impactful campaigns across various platforms.
• Leverage consumer and competitor data to brainstorm marketing strategies.
• Manage category budgets in partnership with Media and PR teams.

Kenntnisse

Campaign management

Brand management

Market data analysis

Cross-channel marketing

Jobbeschreibung

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As our Category Manager, you’ll play an important role in shaping and accelerating the Home category across Germany, Switzerland, and Austria (DACH). You will partner with the Head of Home to create and deliver integrated marketing and commercial strategies designed to drive sales growth, expand market share, and strengthen Dyson’s brand equity within Austria and Switzerland. Additionally, you will have specific Floorcare & Environmental Care marketing projects across Germany.

Your remit spans crafting impactful, competitor-beating brand communications based on consumer and market insights driving our key business results.

Collaboration will be at the heart of your role, as you work closely with cross-functional teams including PR, Communications, Digital, E-commerce, Retail, and Finance ensuring a strong campaign set up, execution and optimization.

Key responsibilities

• Collaborate with internal teams to build and execute impactful campaigns across platforms including TV, digital, in-store, and events, while forging strong partnerships across PR, Communications, and Digital.
• Leverage consumer, market, and competitor data to brainstorm marketing strategies across DACH and actively review performance with the help of A/B Testing.
• Manage category budgets in partnership with Media and PR teams.
• Collaborate with Key account manager and Retail Media Teams for strong retailer activations.
• Lead special projects and cross-functional initiatives to drive category excellence and embed Dyson’s values.
• Promote a culture of experimentation, knowledge sharing, and agility, proactively driving improvements in how we work and succeed.

About you

• At least 5+ years experience in marketing or category management.
• Passion for Campaign management or experience in Media management.
• Experience in brand management and cross-channel marketing communications.
• Skill in market data & marketing analysis.
• Proven ability to challenge the status quo and deliver innovative solutions.
• An effective communicator, presenter, and influencer.
• Passionate about marketing, with strong knowledge of market trends.
• Experience in media or e-commerce is a plus.
• Strategic, collaborative, and eager to learn.
• A confident team player with a positive, supportive attitude.

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

• Discount on Dyson products
• Subsidies for sports activities
• Bike leasing
• Allowance for local public transport or parking space at the office
• 30 days annual holiday (considering a 5 days working week)
• Weekly meal voucher
• EAP (Employee Assistance Programme)

#LI-GP1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.