Business Development Representative, German-Speaking

Clera; München; Hybrid; EUR 45,000 - 60,000; Full time

Job summary

Clera Labs, Inc., a cybersecurity company, seeks a BUSINESS DEVELOPMENT REPRESENTATIVE to drive high-volume outbound outreach in the DACH region from Munich. You will generate qualified pipeline through cold calls, email, and LinkedIn, while managing SMB accounts and maintaining CRM records in HubSpot.

The role requires German at native/C2 level and strong English, with at least one year in sales or a related field and a degree.

Qualifications

• German at C2 level and English fluency.
• Minimum one year in sales, business development, or a similar role.
• Experience using KPIs to measure, track and improve performance.
• Bachelor’s degree or commercial qualification.

Responsibilities

• Generate pipeline through cold calls, email, and LinkedIn outreach.
• Manage SMB territory across the DACH region and meet daily targets.
• Conduct discovery and qualification calls, hand off to Account Executives.
• Maintain accurate CRM records and pipeline tracking in HubSpot.
• Partner with GTM leadership and Account Executives to secure qualified meetings.
• Use feedback and performance data to improve outreach and results.
• Identify opportunities to automate tasks and improve efficiency.

Skills

German (C2)

English proficiency

Sales experience

KPI driven

Cold calling

Startup experience

Education

Bachelor's degree

Tools

HubSpot

LinkedIn Sales Navigator

Job description

About the Role

Join the go-to-market team of a cybersecurity company as a Business Development Representative focused on small and midsize businesses across the DACH region. You will generate qualified sales pipeline through high-volume, multichannel outbound outreach and help build a consistent flow of opportunities for the sales team.

What You'll Do

• Generate new pipeline through cold calls, email, and LinkedIn outreach.

• Manage an SMB territory across the DACH region and meet daily outreach and activity targets.

• Conduct discovery and qualification calls, then hand qualified opportunities to Account Executives.

• Maintain accurate CRM records and pipeline tracking in HubSpot.

• Partner with go-to-market leadership and Account Executives to support a steady flow of qualified meetings.

• Use feedback and performance data to improve outreach and sales results.

• Identify opportunities to automate tasks and improve efficiency.

What We're Looking For

• At least one year of experience in a fast-paced setting such as sales, business development, consulting, or a startup.

• Experience using KPIs and activity metrics to measure and improve performance, and conducting discovery and qualification calls.

• Native or fluent German at C2 level and strong English skills.

• Confidence with cold calling and proactive outreach, plus a persistent, ownership-oriented, and structured approach.

• A commercial qualification or bachelor's degree.

• Some sales or business development experience; B2B SaaS experience is helpful.

• Familiarity with HubSpot, LinkedIn Sales Navigator, or similar tools is beneficial.

• Experience in an early-stage startup is a plus.

Compensation & Benefits

Visa sponsorship is not available. Candidates must already have work authorization in Germany.

Location

Hybrid role based in Munich, Bavaria, Germany, with one day per week on-site. The team works within EU time zones.