Brand Activation Lead (All Genders)

ahead; Hamburg; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading snack company based in Hamburg is seeking a Brand Activation Lead to design innovative strategies and manage impactful brand activations. You will be responsible for creating offline experiences that resonate with consumers, establish partnerships with influencers, and analyze the effectiveness of activations. Ideal candidates will have 5+ years in brand activation, a passion for brand building, and experience in live marketing. This role offers a creative environment with opportunities for growth and collaboration.

Leistungen

Home office option (2 days a week)

Monthly benefits of €50

Snacks and drinks in the office

Team off-sites

Qualifikationen

• 5 years of experience in brand activation or live marketing.
• Ability to develop emotionally engaging brand activations.
• Track record of delivering impactful offline marketing campaigns.

Aufgaben

• Lead the creation and execution of offline activation strategies.
• Spearhead memorable live activations that resonate with consumers.
• Establish and manage partnerships to enhance brand visibility.
• Analyze performance and optimize brand activations.
• Coordinate closely with marketing and sales teams.

Kenntnisse

Brand Activation Expertise

Creative Strategic Thinking

Offline Marketing Success

Leadership Team Collaboration

Passion for Brand Building

Cultural Trend Awareness

Results-Driven Approach

Ausbildung

5 years in brand activation or live marketing

Jobbeschreibung

YOU & AHEAD

Are you excited about crafting unforgettable brand experiences and fostering deep emotional connections with consumers? As our Brand Activation Lead you’ll take the lead in designing and executing impactful strategies through live events, strategic partnerships and innovative activations that bring our brand to life. Working closely with cross‑functional teams you’ll ensure that our brand resonates powerfully with our audience, driving engagement and making a mark in a competitive landscape. Join #teamahead and help shape the future of our brand with lasting impact!

YOUR TASKS

• Brand Activation Strategy: lead the creation and execution of unique offline activation strategies focusing on events, partnerships and samplings to build emotional connections with consumers and amplify brand awareness across markets.
• Event & Live Marketing Execution: Spearhead memorable and engaging live activations ensuring all experiences resonate deeply with consumers and set the brand apart from competitors. Collaborate with internal teams to integrate activations into broader campaigns for maximum impact.
• Strategic Partnerships: establish and manage partnerships with top‑tier influencers, media and organizations to enhance brand visibility and create authentic collaborations that drive consumer loyalty and trust.
• Performance Analysis & Optimization: continuously analyze the impact of brand activations and events using data to refine strategies, maximise engagement and drive results. Ensure each activation contributes to long‑term brand growth and differentiation.
• Cross‑Functional Leadership: coordinate closely with marketing, product and sales teams to ensure consistency and alignment between offline activations and the overall brand strategy. Ensure that activations are smoothly executed across all markets.
• Market Research & Trend Adaptation: stay ahead of cultural and industry trends continuously adjusting activation strategies to stay relevant. Conduct research on local markets and consumer behaviour to tailor events and partnerships for maximum resonance.
• Global Brand Expansion: play a key role in expanding the brand’s presence internationally, ensuring that activations are culturally relevant and impactful for both current and future customers.
• Creative Innovation: continuously explore and develop new offline touchpoints to engage consumers in innovative ways, keeping the brand at the forefront of experiential marketing trends.

YOUR SKILLS

• Proven Brand Activation Expertise: 5 years of experience in brand activation or live marketing within fast‑paced environments, preferably in sectors like FMCG, food & beverage or consumer goods.
• Creative & Strategic Thinker: expertise in developing emotionally engaging brand activations that resonate with consumers and drive both awareness and growth.
• Offline Marketing Success: a strong track record of delivering impactful offline marketing campaigns including events, trade shows and experiential activations.
• Leadership & Team Collaboration: experience leading teams and working cross‑functionally with marketing, product, sales and external partners to execute seamless activations.
• Passion for Brand Building: a deep understanding of brand development with a focus on live experiences and creating differentiated memorable moments.
• Cultural & Trend Awareness: ability to identify and leverage cultural moments and market trends to ensure activations remain fresh, relevant and engaging.
• Results‑Driven Approach: a strong focus on ROI and performance, ensuring that all activations are data‑driven and contribute to long‑term brand success.

AND WHY AHEAD

• You already know what we do. If that’s not cool we don’t know what is. But if you need more convincing we’ve got plenty of ahead snacks and drinks in the office. Oh and we have a ping‑pong table too.
• Everyone wants it we have it: the best team. Young, dynamic, international and ambitious. Nice events and after‑work activities. Can you identify with that?
• By the way we’re a startup: if you’re looking for greenfield creative freedom and a steep learning curve you’re in the right place. We provide you with top resources for rapid knowledge growth.
• Great product: our low‑sugar snacks are simply delicious. Have you tried them yet?
• Our office: located in the heart of Hamburg. We offer the possibility of home office (2 days a week) and many other perks like a MacBook, merch, snacks and drinks included.
• Cool benefits: enjoy monthly benefits of €50 with the option to choose from Urban Sports Club, mobility or vouchers from exciting brands. We recognise the value of your well‑being.
• Team off‑sites: every year we organise cool off‑sites with the team and we’re already planning our next adventure. Join us and experience unforgettable off‑sites with the team!

YOUR NEXT STEPS WITH US

Let’s get started! Here’s what the application process looks like:

• Send us your resume and a few reasons why you want to be a part of Ahead.
• We will get back to you as soon as possible to schedule an interview.
• After our initial meeting you’ll work on a small case study to give you a sense of the tasks you’ll be handling.
• During the case presentation you’ll have the chance to meet our team and the founders Johannes and Philip.
• If both sides are happy you can start as soon as possible!

Just reach out to us for a chat!

CONTACT US!

Do you have any questions? Contact us here:

Disclaimer

ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

About us

At Ahead we’re transforming indulgent snacks into great‑tasting better‑for‑you treats. Using innovative food technology we replace refined sugar and empty calories with nutrients your body actually needs. With Ahead you can enjoy delicious snacks that satisfy your cravings without compromising your health.

Key Skills

Business, Marketing, Key Decision Makers, Active Directory, Customer Service, Performance Evaluations, Federal Regulations, Communications, Account Management, Project Management, Facebook, Minimum Data Set, Budget management, PowerPoint, Direct Reports

Employment Type: Full‑Time

Experience: years

Vacancy: 1