Tracking Specialist | GTM & Analytics for Impact Marketing

INGEPSY; Colombia; A distancia; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Async-friendly team

Descripción de la vacante

INGEPSY is seeking a Tracking Specialist to own web analytics and pixel deployment across a multi-client environment. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

You’ll QA, debug, and maintain data integrity, manage data layers, and document tagging solutions for cross-team enablement in a growing education/ nonprofit marketing portfolio.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Conocimientos

Tag management

GTM

Data layer

GA4

Server-side tagging

Pixel tracking

Conversion tracking

Data privacy

Herramientas

Google Tag Manager

GA4

Meta CAPI

Google Ads

TikTok Ads

LinkedIn Ads

Descripción del empleo

INGEPSY is seeking a Tracking Specialist to own web analytics and pixel deployment across a multi-client environment. You will implement tracking via Google Tag Manager, troubleshoot setup issues across paid ad platforms, and ensure airtight data collection from first click to CRM entry.

You’ll QA, debug, and maintain data integrity, manage data layers, and document tagging solutions for cross-team enablement in a growing education/ nonprofit marketing portfolio.