Google Tag Manager (GTM) and Analytics Expert

Spiralyze; Colombia; On-site; COP 183,607,520 - 293,772,032; Full time

Benefits offered by this job

20 days paid vacation

Technological reimbursement

Company-sponsored courses and training

Flexible working hours

Job summary

A leading analytics firm is looking for a highly motivated individual to join their Analytics Team. The role focuses on implementing and debugging conversion tracking, managing Google Tags, and ensuring effective communication with teams. Candidates should have extensive experience in Google Analytics, including transitioning accounts from UA to GA4, along with excellent problem-solving skills. This is a full-time, permanent remote position with competitive salary and benefits such as paid leave and technological reimbursement.

Qualifications

• 4-5 years managing Google Tags for web properties.
• 3-4 years with Google Analytics and similar tools.
• Experience transitioning GA accounts from UA to GA4.

Responsibilities

• Implement conversion tracking for various digital elements.
• Verify and sanity-check conversion tracking.
• Debug tracking issues and communicate progress.

Skills

Google Tags Management

Website Analytics Tools

Google Analytics

Adobe Analytics

Web Analytics Strategy

Third-party Tagging

English Communication

Job description

We’re looking for someone great to join our Analytics Team!

Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.

You will take extreme amounts of initiative and enthusiasm to get stuff done. You may not know how, but you figure it out by asking the right people, googling, and experimenting.

We’re looking for someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and be able to provide “good enough data” when the perfect set-up is not available.Good problem-solving, can take a technical problem, break it down into manageable chunks, and execute.

Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.

Key Responsibilities

• Implementing conversion tracking (forms, buttons, e-commerce, and anything else)
• Verifying & sanity-checking conversion tracking implementation
• Debugging tracking issues and fixing them
• Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
• Creating any customized reports from Analytics and other sources

Skills, Knowledge and Expertise

• At least 4-5 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
• At least 3-4 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
• Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
• Expert‑level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
• Working knowledge of third‑party tagging, pixel creation, etc.
• Experience in transitioning GA accounts from UA to GA4.
• Has native‑level spoken and written English communication.
• Cutting‑edge work: Learn from the leaders in the high‑growth Conversion Rate Optimization sector.
• Work location: Permanently remote.
• Full‑time position with semi‑flexible working hours: Must overlap for at least 4 hours each day with EST (usually 8 AM to 12 NN ET). The other 4 hours are up to you.
• Technological reimbursement: Need a new computer? New software? We will help!
• Education: You’ll have the opportunity to level up your skills with company‑sponsored courses and training.
• Paid leave: 20 days of paid vacation plus holidays.
• Competitive salary. Note: The contract for this position is for an independent contractor.