Remote Tracking Architect - GTM & Data Quality

INGEPSY; Cartagena de Indias; A distancia; COP 217.980.000 - 311.400.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

High-visibility role

Impactful data tracking

Descripción de la vacante

INGEPSY is seeking a Tracking Specialist to own tag management and data integrity across a multi-client environment. You will deploy pixels and scripts in Google Tag Manager, build data layers, and implement server-side tagging to improve measurement accuracy.

You will audit tag health, troubleshoot cross-platform discrepancies, and document tracking solutions for education and nonprofit clients. The role emphasizes GA4 event configuration, privacy compliance, and clear communication of

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events in platform Events Managers and GA4 DebugView
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into functional tracking solutions; document technical setups for internal teams

Conocimientos

GTM containers

Data layer implementation

Server-side tagging

GA4

Pixel & CAPI configuration

Data privacy compliance

Communication skills

Herramientas

Google Tag Manager

GA4

Facebook Pixel

LinkedIn Insight Tag

TikTok Pixel

Descripción del empleo

INGEPSY is seeking a Tracking Specialist to own tag management and data integrity across a multi-client environment. You will deploy pixels and scripts in Google Tag Manager, build data layers, and implement server-side tagging to improve measurement accuracy.

You will audit tag health, troubleshoot cross-platform discrepancies, and document tracking solutions for education and nonprofit clients. The role emphasizes GA4 event configuration, privacy compliance, and clear communication of