Analytics-Driven Growth Digital Marketing Strategist

INGEPSY; Perímetro Urbano Barranquilla; Presencial; COP 30.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

INGEPSY is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, drive leads, and grow the business. The ideal candidate will manage campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, conduct research, create content, and analyze performance to maximize ROI.

The role requires strong analytical skills, experience with analytics tools, and the ability to work across content, design, and sales

Formación

• Experience with paid advertising platforms and campaign optimization.
• Knowledge of SEO, content marketing, social media, and email marketing.
• Strong analytical and problem-solving abilities.
• Experience using analytics and reporting tools.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Ability to manage multiple campaigns and meet deadlines.

Responsabilidades

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Conocimientos

Digital marketing

Paid ads

SEO/SEM

Analytics

A/B testing

Content creation

Copywriting

Project management

Cross-functional collaboration

Herramientas

Google Ads

Google Analytics

Meta Ads

LinkedIn Ads

Descripción del empleo

INGEPSY is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, drive leads, and grow the business. The ideal candidate will manage campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, conduct research, create content, and analyze performance to maximize ROI.

The role requires strong analytical skills, experience with analytics tools, and the ability to work across content, design, and sales