Remote Tracking Architect — GA4 & Data Integrity Lead

INGEPSY; Sur; A distancia; COP 90.000.000 - 120.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Competitive compensation

Descripción de la vacante

INGEPSY seeks a Tracking Specialist to own web analytics and pixel deployment across education and nonprofit clients. You will implement tracking via Google Tag Manager, ensure data collection accuracy from first click to CRM, and guide cross-team data governance.

Ideal candidates have 3+ years in marketing analytics, strong GTM/GA4 skills, and experience with consent management and privacy rules. This remote role offers growth and a pivotal impact on campaign measurability.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms (Meta, Google Ads, TikTok, LinkedIn).
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Understanding of GDPR/CCPA and consent management platforms, and how tracking decisions affect Paid Media KPIs.
• Analytical, solution-driven mindset with a growth orientation; ability to explain technical tracking concepts to non-technical audiences.

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure across multi-client environment; implement server-side tagging where it improves accuracy.
• Own QA, debugging & data integrity — audit and debug broken tags, data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events before campaigns go live.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions; document setups for internal teams.

Conocimientos

GTM

GA4

Data Layer

Server-Side Tagging

Tagging QA

Analytics storytelling

Communication

Education marketing

Herramientas

Google Tag Manager

GA4

Pixel deployment

Descripción del empleo

INGEPSY seeks a Tracking Specialist to own web analytics and pixel deployment across education and nonprofit clients. You will implement tracking via Google Tag Manager, ensure data collection accuracy from first click to CRM, and guide cross-team data governance.

Ideal candidates have 3+ years in marketing analytics, strong GTM/GA4 skills, and experience with consent management and privacy rules. This remote role offers growth and a pivotal impact on campaign measurability.