Remote Retention Marketing Manager — Email & SMS

Lilo Social; Colombia; Remote; COP 226.559.000 - 291.290.000; Vollzeit

Benefits dieser Stelle

Fully Remote

Generous Time Off

Competitive salary

Zusammenfassung

Lilo Social is a full-funnel eCommerce growth agency helping direct-to-consumer brands scale profitably. We’re seeking a Retention Account Manager to drive email/SMS programs across 7-10 client accounts, coordinating with designers, copywriters, and strategists for flawless execution.

You will lead retention strategy, monitor performance, QA campaigns, and nurture client relationships to boost repeat purchases and customer lifetime value.

Qualifikationen

• 3-5 years of experience in email marketing, retention marketing, or account management within DTC ecommerce or agency environments.
• Expert-level proficiency in Klaviyo, including campaign management, flow architecture, segmentation, deliverability optimization, and analytics.
• Experience with SMS marketing platforms such as Attentive, Postscript, or similar tools.
• Proven track record managing multiple client accounts simultaneously (ideally 5-10 accounts) with strong organizational capabilities.
• Deep understanding of retention marketing principles including lifecycle flows, campaign strategy, customer segmentation, and LTV optimization.
• Strong project management skills with experience using tools like Asana, ClickUp, Monday, or Notion.
• Excellent client communication abilities with a professional, proactive, and service-oriented approach.
• Technical knowledge of email deliverability, list hygiene, sender reputation, and technical email best practices.

Aufgaben

• Serve as the primary day-to-day contact for retention marketing across 7-10 assigned client accounts, managing all communication via Slack and email.
• Prepare for and participate in client calls (monthly or bi-weekly), providing retention performance updates, execution status reports, and tactical recommendations while supporting senior strategists.
• Translate client retention goals and strategic direction into clear, actionable deliverables for internal teams including designers, copywriters, and developers.
• Manage end-to-end project coordination in Asana, creating tasks, tracking progress, and ensuring on-time delivery without managing team capacity or resource allocation.
• Conduct comprehensive QA on all email campaigns, SMS messages, and lifecycle flows before launch to ensure accuracy, functionality, brand consistency, and technical performance.
• Monitor retention performance metrics using Klaviyo, Hiro, and platform analytics, preparing performance summaries and identifying optimization opportunities.
• Maintain deep expertise in Klaviyo and SMS platforms (Attentive, Postscript), staying current on platform updates, retention best practices, and deliverability standards.
• Troubleshoot technical issues across email flows, campaign deployment, segmentation logic, and deliverability concerns.
• Oversee list growth initiatives, on-site capture optimization, and popup strategy to drive subscriber acquisition.
• Document all client action items, requests, and deliverable changes, converting them into trackable tasks with clear ownership.
• Flag client concerns, technical blockers, or strategic questions early to internal leadership for resolution.
• Support account renewals and expansion opportunities through exceptional execution and client relationship management.

Kenntnisse

Klaviyo

SMS marketing

Account management

Project management

Client communication

Tools

Asana

ClickUp

Monday

Notion

Jobbeschreibung

Lilo Social is a full-funnel eCommerce growth agency helping direct-to-consumer brands scale profitably. We’re seeking a Retention Account Manager to drive email/SMS programs across 7-10 client accounts, coordinating with designers, copywriters, and strategists for flawless execution.

You will lead retention strategy, monitor performance, QA campaigns, and nurture client relationships to boost repeat purchases and customer lifetime value.