Email Account Manager (Onsite)

Zipdev; Bogotá ciudad; Presencial; COP 171.270.000 - 280.260.000; Jornada completa

Descripción de la vacante

Zipdev is seeking an Account Manager to lead Lifecycle marketing across email, SMS, push, and loyalty for a portfolio of clients. You will own day-to-day management and drive strategy toward longer-term objectives, while collaborating with creative, client service and analytics teams.

You will manage campaigns, implement best practices, and deliver insights through measurement strategies and reports. A background of 5+ years in retention marketing and Salesforce Marketing Cloud is required.

Formación

• Bachelor’s degree or equivalent experience with at least 5 years in retention marketing.
• 5+ years of experience in retention marketing at an agency, brand or ad tech partner.
• Strong Salesforce Marketing Cloud experience required.

Responsabilidades

• Work across a portfolio of clients managing day to day while driving strategy towards longer term objectives.
• Daily account management and optimization.
• Implementing proprietary technology and best practices.
• Driving, creating, managing, optimizing and reporting on campaigns.
• Define and implement measurement strategies and delivering insights reports.
• Interface with SBUs such as creative, client service and analytics.

Conocimientos

Retention marketing

Project management

Lead cross-functional teams

Data presentation

DTC brands experience

Go-getter attitude

Team player

Educación

Bachelor’s Degree or equivalent experience

Herramientas

Salesforce Marketing Cloud

Braze

Klaviyo

Google Analytics

Adobe Analytics

PowerPoint

Excel

Descripción del empleo

Are you interested in expanding your career in Lifecycle marketing? Our clients team is growing, and we’re looking for a passionate, motivated Account Manager who is willing to take the lead across multiple retention channels such as email, SMS, push and loyalty. This is a unique opportunity in a rapidly expanding company.

Responsibilities include but are not limited to;

• Work across a portfolio of clients managing day to day while driving strategy towards longer term objectives
• Daily account management and optimization
• Implementing proprietary technology and best practices
• Responsible for driving, creating, managing, optimizing and reporting on campaigns
• Define and implement measurement strategies and delivering insights reports that align with client marketing and business objectives
• Interface and partnering with SBUs such as creative, client service and analytics
• Manage client calls and conduct client presentations

Requirements

• Bachelor’s Degree or equivalent experience (minimum 5 years of experience in retention marketing at an agency, brand or ad tech partner)
• A minimum of 2 years of Salesforce Marketing Cloud experience
• Experience with other ESP’s (Braze, or Klavyio are preferred) required
• Experience with Google Analytics or Adobe Analytics required
• Experience and/or passion working with DTC brands
• General business acumen
• Strong project management and ability to lead
• Go-getter attitude with a desire to work in a fast-paced, exciting environment
• Team player
• Solution focused individual who thinks outside the box for clients
• Working knowledge of Powerpoint and Excel (conditional statements, pivot tables and vlookups)
• Ability to present data to clients in a meaningful way

Our interview process includes, but is not limited to the following:

• Cognitive Aptitude, Excel and Typing Test
• Logic assessment on Excel