Retention Architect: Email & SMS Growth (Remote)

Tidal; Bogotá ciudad; Remote; COP 107,363,000 - 125,257,000; Full time

Job summary

Tidal is hiring a Retention Manager to support a fast-growing global eCommerce brand, focusing on the technical and analytical side of lifecycle marketing. You’ll own structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive, aiming to improve customer lifetime value and repeat purchases.

You’ll be part of a performance marketing team, executing campaigns, flows, and automations, including A/B testing and content uploading.

Qualifications

• 3-5 years freelancing experience.
• 3-6+ years in email/lifecycle/retention marketing for eCommerce or DTC brands.
• Strong Klaviyo and Attentive expertise.
• Experience building experimentation and testing frameworks.
• Data-driven, structured, execution-focused.
• Excellent English communication (C1/C2).
• Experience with high-growth/global eCommerce brands is a plus.

Responsibilities

• Own hands-on execution of email and SMS retention in Klaviyo.
• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment).
• Build and schedule an always-on campaign calendar with marketing team.
• Develop and execute testing strategies across segmentation, timing, offers, and flow logic.
• Monitor performance and translate insights into optimizations.
• Partner with internal teams to align retention with growth and brand goals.
• Maintain data hygiene, segmentation logic, and documentation in Klaviyo.

Skills

Email marketing

Lifecycle marketing

Retention campaigns

AB testing

Data-driven

Tools

Klaviyo

Attentive

Shopify / eCommerce

Google Sheets

Google Docs

Analytics tools

PM tools (Asana, Monday.com)

Job description

Tidal is hiring a Retention Manager to support a fast-growing global eCommerce brand, focusing on the technical and analytical side of lifecycle marketing. You’ll own structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive, aiming to improve customer lifetime value and repeat purchases.

You’ll be part of a performance marketing team, executing campaigns, flows, and automations, including A/B testing and content uploading.