Email & SMS Manager (Remote) | Colombia

HireHawk Inc.; Bogotá ciudad; A distancia; COP 138.944.000 - 238.190.000; Jornada completa

Descripción de la vacante

HireHawk Inc. is seeking an organized Email & SMS Manager to own day-to-day retention marketing, including calendar planning and flow development.

This remote, full-time contractor role reports to the Head of Growth and collaborates with an Email Designer to execute campaigns that enhance retention and revenue. You will build lifecycle flows, create compelling messaging, QA campaigns, and deliver insightful weekly reporting.

Formación

• 3+ years of hands-on Email & SMS experience in DTC/e-commerce.
• Strong experience with Klaviyo or other lifecycle marketing platforms.
• Highly organized and detail-oriented; you naturally create structure.
• Strong copy and messaging instincts, even if not designing the emails.
• Comfortable working in Notion and Figma to create briefs and flow maps.
• Strong QA mindset; you catch issues before they go live.
• Proactive and comfortable working independently.

Responsabilidades

• Own the weekly and monthly Email & SMS calendar.
• Build and optimize key lifecycle flows (Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase, Winback).
• Develop campaign concepts, messaging, segmentation.
• Translate strategy into briefs for the Email Designer.
• Collaborate with the designer to ensure campaigns follow briefs and are launched.
• Manage campaigns end-to-end from concept to launch.
• Own the full QA process before emails and SMS go live.
• Monitor campaigns after launch and flag issues quickly.
• Own weekly Email & SMS reporting; communicate performance and insights.

Conocimientos

Email marketing

SMS marketing

Klaviyo

Lifecycle marketing

Campaign management

Copywriting

Data analysis

QA mindset

Notion

Figma

Herramientas

Klaviyo

Notion

Figma

Descripción del empleo

• Employment Type:Full-Time Contractor
• Workplace:Remote
• Schedule:Monday-Friday schedule, 8:00 am - 5:00 pm PST
• Reports to: Head of Growth
• Industry: Beauty / E-commerce

We’re looking for a highly organized, hands‑on Email & SMS Manager to own the day‑to‑day execution and optimization of our retention marketing program.

This person will be responsible for building and managing our email and SMS calendar, developing flow and campaign strategies, working closely with our Email Designer, QAing campaigns before launch, analyzing performance, and proactively identifying opportunities to improve retention and revenue.

You’ll work closely with the Head of Growth and should be comfortable operating independently, keeping projects organized, and bringing forward issues and opportunities rather than waiting to be asked.

What you'll do

Email & SMS Strategy & Execution

• Own the weekly and monthly Email & SMS calendar.
• Build and optimize key lifecycle flows, including Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase, Winback, and other retention flows.
• Develop campaign concepts, messaging, segmentation.
• Translate strategy into clear briefs and proposals for the Email Designer.
• Work closely with the designer to ensure campaigns are executed according to brief.
• Manage campaigns from concept through launch.

QA & Optimization

• Own the full QA process before emails and SMS go live.
• Review copy, links, CTAs, segmentation, personalization, offers, mobile/desktop rendering, tracking, and overall customer experience.
• Monitor campaigns after launch and flag any issues quickly.

Reporting & Insights

• Own weekly Email & SMS reporting.
• Track key KPIs and clearly communicate performance, trends, and areas of concern.
• Provide actionable recommendations, not just numbers.

• 3+ years of hands‑on Email & SMS experience, ideally within DTC/e-commerce.

• Strong experience with Klaviyo and/or other lifecycle marketing platforms.
• Highly organized and detail-oriented. You naturally create structure where there isn't any.
• Strong copy and messaging instincts, even if you're not the person designing the emails.
• Comfortable working in Notion and Figma to create campaign proposals, briefs, flow maps, and presentations.
• Strong QA mindset. You catch things before they become problems.
• Proactive and comfortable working independently.

Success in this role looks like:

• A clear, well‑managed Email & SMS calendar with campaigns consistently going out on time.
• Flows that are fully mapped, QA'd, optimized, and continuously tested.
• Strong collaboration between strategy, copy, and design.
• Reliable weekly reporting with clear insights and next steps.
• Problems are identified before they become bigger issues.
• A structured testing roadmap that continuously improves Email & SMS revenue and retention.