Remote Retention Lifecycle Marketing Lead

Tidal; Bogotá; Remote; COP 105,618,000 - 123,222,000; Full time

Job summary

Tidal is hiring a Retention Manager to support a fast-growing global eCommerce brand, focused on the technical and analytical side of lifecycle marketing. This role owns the structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive—building scalable flows, segmentation, and testing frameworks that improve customer lifetime value, repeat purchases, and engagement.

This is not a copywriting role; content is handled internally.

Qualifications

• 3–5 years of freelancing experience.
• 3–6+ years of experience in email, lifecycle, or retention marketing for eCommerce or DTC brands.
• Strong technical expertise in Klaviyo (flows, segmentation, testing, analytics) and Attentive.
• Experience building experimentation and testing frameworks.
• Data-driven, structured, and comfortable with execution.
• Excellent English communication skills (C1 or C2 level).
• Experience with high-growth or global eCommerce brands is a plus.

Responsibilities

• Own hands-on execution of email and SMS retention in Klaviyo.
• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment).
• Build and schedule an always-on campaign calendar with the help of the marketing team.
• Develop and execute structured testing strategies across segmentation, timing, offers, and flow logic.
• Monitor performance and translate insights into clear optimizations.
• Partner with internal teams to align retention efforts with broader growth and brand goals.
• Maintain strong data hygiene, segmentation logic, and documentation within Klaviyo.

Skills

Email marketing

Lifecycle marketing

Retention marketing

Analytics

English communication

Tools

Klaviyo

Attentive

Shopify

Google Sheets

Google Docs

Asana

Monday.com

Job description

Tidal is hiring a Retention Manager to support a fast-growing global eCommerce brand, focused on the technical and analytical side of lifecycle marketing. This role owns the structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive—building scalable flows, segmentation, and testing frameworks that improve customer lifetime value, repeat purchases, and engagement.

This is not a copywriting role; content is handled internally.