Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Bogotá; Remote; COP 226,801,000 - 388,802,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and the narrative when clients ask why you make certain calls.

You are the strategic voice at the table and you make the calls. You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, with accountability for budget, attribution, and campaign performance.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and the narrative when clients ask why you make certain calls.

You are the strategic voice at the table and you make the calls. You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, with accountability for budget, attribution, and campaign performance.