Remote Paid Media Account Strategist (US/CA/LatAm/SA)

Blacksmith Agency LLC; Bogotá; Remote; COP 194,401,000 - 291,602,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for B2B and growing-brand clients. You will decide targeting, the budget calls, the roadmap and the narrative when the client asks why.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, set up tracking, produce the 90 day and quarterly roadmaps, and drive growth through retention and upsell while communicating with US-based clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven ROAS/CPA improvements or pipeline growth with metrics you can share.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding and testing; know when to pause a campaign.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and narrate results to clients.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Paid media

Campaign optimization

US client communication

Strategic storytelling

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for B2B and growing-brand clients. You will decide targeting, the budget calls, the roadmap and the narrative when the client asks why.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, set up tracking, produce the 90 day and quarterly roadmaps, and drive growth through retention and upsell while communicating with US-based clients on live calls.