Remote Paid Media Lead for B2B Growth & ROAS

Blacksmith Agency LLC; Bogotá; Remote; COP 291,602,000 - 388,802,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients. You will direct targeting, budget calls, roadmaps, and client narratives during calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, and lead strategic forecasting with US-based clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Clear spoken English

Agency experience across multiple at-f

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Facebook Pixel

Job description

Blacksmith Agency is an AI-first digital agency hiring a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients. You will direct targeting, budget calls, roadmaps, and client narratives during calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, and lead strategic forecasting with US-based clients on live calls.