Remote Media Strategist: B2B Growth & ROAS Expert

Blacksmith Agency LLC; Perímetro Urbano Barranquilla; Remote; COP 291,602,000 - 421,203,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, set budgets, test creatives, track performance with GA4 and Tag Manager, and craft the 90-day roadmap and client call narratives to

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

English communication

Agency experience

Strategic planning

Budget management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, set budgets, test creatives, track performance with GA4 and Tag Manager, and craft the 90-day roadmap and client call narratives to