Media Planning & Insights Analyst

Publicis Groupe ANZ; Bogotá ciudad; Híbrido; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá is seeking a media planner to collaborate with clients, develop media strategies and plans, and analyze data to optimize media placement. You will work with colleagues to identify trends and make informed decisions about where and when to place ads.

The role requires 6 months to 1 year of media experience, strong Excel skills, and English at B2+ level. You will contribute to budget updates and audience insights while supporting client-ready presentations.

Formación

• Minimum 6 months to 1 year of experience in media.
• Excel intermediate proficiency.
• English language level B2 or above.
• Bachelor’s degree.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for all recurring budgeting needs.
• Help provide and oversee monthly savings documents.
• QA and update flowcharts and budget documents with accuracy.
• Track budget and flowchart changes with detail and organization.
• Support strategy team with reach and frequency deliveries using Tardiis / NMI.
• Provide audience and consumer insight data from syndicated tools like MRI and GWI.
• Provide monthly global tracking updates for internal review and submission.
• Support in building charts and slides for client presentations.
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst.
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team; update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides.

Conocimientos

English proficiency

Budgeting

Budget tracking

Data interpretation

Educación

Bachelor's degree

Herramientas

Microsoft Excel

Google Campaign Manager

Data Studio

Lumina

NMI

Descripción del empleo

Publicis Global Delivery in Bogotá is seeking a media planner to collaborate with clients, develop media strategies and plans, and analyze data to optimize media placement. You will work with colleagues to identify trends and make informed decisions about where and when to place ads.

The role requires 6 months to 1 year of media experience, strong Excel skills, and English at B2+ level. You will contribute to budget updates and audience insights while supporting client-ready presentations.