Senior Programmatic Media Strategist

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a Senior Programmatic Media Analyst to lead programmatic campaigns for global clients, driving paid media strategy, budget allocation, and ROI improvements. You will oversee campaign execution, collaborate with publishers, train teammates, and deliver data-driven recommendations while building strong client relationships across English and Spanish markets.

Join a global team of experts at PGD and help elevate digital performance with advanced analytics

Formación

• Must have English Level B2 or above.

Responsabilidades

• Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.

Conocimientos

English Proficiency

Programmatic platforms

Data-driven decisions

Team collaboration

Analytical thinking

Herramientas

DV360

The Trade Desk

Yahoo DSP

Verizon

Xandr

Amazon DSP

Teads

Amobee

GCM

Sizmek

IAS/MOAT/DoubleVerify

Data Studio

Supermetrics

Power BI

Datorama

Excel

Descripción del empleo

Publicis Global Delivery in Bogotá seeks a Senior Programmatic Media Analyst to lead programmatic campaigns for global clients, driving paid media strategy, budget allocation, and ROI improvements. You will oversee campaign execution, collaborate with publishers, train teammates, and deliver data-driven recommendations while building strong client relationships across English and Spanish markets.

Join a global team of experts at PGD and help elevate digital performance with advanced analytics