Strategic Media Buying Analyst

Publicis Groupe; Bogotá; On-site; COP 44,640,000 - 89,280,000; Full time

Job summary

Publicis Groupe Holdings B.V in Bogotá seeks a Media Buying Analyst to manage large budgets and steer paid marketing strategies for client campaigns. You will allocate budgets, optimize performance, and deliver ROI while collaborating with cross-functional teams.

The ideal candidate has a Bachelor’s in Media/Advertising and 6 months to 1 year in marketing or project roles, with strong Excel, PowerPoint, and analytical skills.

Qualifications

• B2 or above English language level.
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Responsibilities

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queriesTraining and collaborating with peers
• Continuous learning and self-improvement

Skills

Excel

Negotiation

Project management

Media buying

Campaign analysis

Communication

Analytical skills

PowerPoint

Education

Bachelor's in Media/Advertising

Job description

Publicis Groupe Holdings B.V in Bogotá seeks a Media Buying Analyst to manage large budgets and steer paid marketing strategies for client campaigns. You will allocate budgets, optimize performance, and deliver ROI while collaborating with cross-functional teams.

The ideal candidate has a Bachelor’s in Media/Advertising and 6 months to 1 year in marketing or project roles, with strong Excel, PowerPoint, and analytical skills.