Media Buying Analyst: Campaign Performance & Optimization

Publicis Groupe; Bogotá; Presencial; COP 45.000.000 - 75.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe in Bogotá, Colombia is seeking a Media Buying Analyst to manage large-budget media campaigns for media clients, shaping paid marketing strategy, budget allocation and ROI while collaborating with cross-functional teams.

You will develop campaigns, monitor performance, generate reports, and support pre- and post-campaign activities with emphasis on media analytics, reporting accuracy, and continuous learning.

Formación

• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Responsabilidades

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queries
• Training and collaborating with peers
• Continuous learning and self-improvement

Conocimientos

Negotiation

Project management

Proactive

Media buying

Campaign analytics

Communication

Numerical skills

English proficiency

Educación

Bachelor's degree in Media/Advertising or related

Herramientas

Excel

PowerPoint

Descripción del empleo

Publicis Groupe in Bogotá, Colombia is seeking a Media Buying Analyst to manage large-budget media campaigns for media clients, shaping paid marketing strategy, budget allocation and ROI while collaborating with cross-functional teams.

You will develop campaigns, monitor performance, generate reports, and support pre- and post-campaign activities with emphasis on media analytics, reporting accuracy, and continuous learning.