Data-Driven Media Planner - Strategy & Insights

Publicis Groupe ANZ; Bogotá; Presencial; COP 50.220.000 - 89.280.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a Media Planner to develop media strategies and plans that meet client objectives. You will collaborate with strategy and investment teams to analyze data, research consumer behavior, and identify trends for informed media placement.

Responsibilities include budget management, flighting updates, and preparing client-ready slides, with monthly reporting and performance tracking across channels.

Formación

• Requires advanced English (B2+).
• At least 1 year of professional media planning experience.
• Experience in media marketing.
• Bachelor’s degree in media/advertising or related field (finance/economics/business related acceptable).
• Strong understanding of planning campaigns across channels and buying models.

Responsabilidades

• Plan and manage media budgets and flighting.
• Provide updates for recurring budgeting needs.
• Assist in monthly savings documentation.
• QA and update budget flowcharts and documents for accuracy.
• Track budget and flowchart changes with detail.
• Support strategy with reach and frequency deliveries using tools.
• Provide audience and consumer insight data from syndicated tools (MRI, GWI).
• Prepare monthly global tracking updates for internal reviews.

Conocimientos

Advanced English

Media planning

Media marketing

Educación

Bachelor's Degree in Media/Advertising or related

Descripción del empleo

Publicis Global Delivery in Bogotá seeks a Media Planner to develop media strategies and plans that meet client objectives. You will collaborate with strategy and investment teams to analyze data, research consumer behavior, and identify trends for informed media placement.

Responsibilities include budget management, flighting updates, and preparing client-ready slides, with monthly reporting and performance tracking across channels.