Programmatic Media Buying Analyst

Publicis Groupe ANZ; Bogotá; On-site; COP 30,000,000 - 55,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá seeks a digital media professional to manage large budget campaigns, focusing on programmatic channels and performance analytics. You will develop and optimize campaigns across DSPs, generate measurements, and collaborate with cross-functional teams to ensure efficient delivery.

The role requires strong Excel skills, English or French communication, and the ability to learn quickly in a fast-paced agency environment with global clients.

Qualifications

• Strong verbal, written, and visual communication skills.
• Proficiency with programmatic DSPs.
• Ability to measure and analyze campaign performance.
• Expertise in MS Excel.
• Fluent in English and/or French.
• Collaborative and quick learner.

Responsibilities

• Input buys and generate system reports.
• Understand programmatic inbuying/allocation processes.
• Develop reports on program content after screening information for prime-time properties.
• Participate in agency training programs and share media knowledge.
• Maintain buys, confirm flighting, estimates and track delivery.
• Generate tags and URLs for tracking.
• Manage campaigns end-to-end from start to completion.
• Provide post-campaign insights and weekly/monthly reports.

Skills

Programmatic DSPs

Campaign analysis

MS Excel

English

French

Verbal communication

Written communication

Job description

Publicis Global Delivery in Bogotá seeks a digital media professional to manage large budget campaigns, focusing on programmatic channels and performance analytics. You will develop and optimize campaigns across DSPs, generate measurements, and collaborate with cross-functional teams to ensure efficient delivery.

The role requires strong Excel skills, English or French communication, and the ability to learn quickly in a fast-paced agency environment with global clients.