Senior Media Planner & Campaign Insights Lead

Publicis Groupe; Bogotá; On-site; COP 44,640,000 - 89,280,000; Full time

Job summary

Publicis Global Delivery (PGD) in Bogotá is seeking a data-driven media planner to optimize advertising campaigns across multiple channels for high-profile clients. You will analyze performance, propose optimizations, and collaborate with clients and internal teams to ensure campaigns meet objectives.

The role requires English at C1, a bachelor’s degree in a related field, and 3+ years of paid media experience.

Qualifications

• C1 English language level required.
• Bachelor's degree in Media/Advertising, Finance, Economics or Business related.
• +3 years paid media experience required.
• Strong understanding of planning campaigns across channels and buying models.
• Strong written and verbal communication skills.
• Articulation and negotiation skills.
• Process orientation and the ability to define and set up processes.

Responsibilities

• Analyzing data and designing strategies to reach target audiences.
• Collaborate with clients to determine suitable media channels.
• Assess impact of media types for client goals and markets.
• Develop media plan options based on client objectives.
• Analyze post-campaign results and suggest refinements.
• Interact with partners to evaluate and maintain media plans.
• Collect and analyze information on newspapers, TV, radio, digital media.
• Create media strategies to attract customers and boost brand recognition.

Skills

C1 English Language Level

Strong written and verbalcommunication

Articulation and negotiation

Process orientation

+3 years paid media experience

Understanding of planning campaigns

Education

Bachelor's Degree in Media/advertising, Finance Economic or Business related

Tools

Microsoft Excel

Google Campaign Manager

Data Studio

Media Tools

PowerPoint

Tardiis

Job description

Publicis Global Delivery (PGD) in Bogotá is seeking a data-driven media planner to optimize advertising campaigns across multiple channels for high-profile clients. You will analyze performance, propose optimizations, and collaborate with clients and internal teams to ensure campaigns meet objectives.

The role requires English at C1, a bachelor’s degree in a related field, and 3+ years of paid media experience.