Global Media Planning & Optimization Analyst

Publicis Global Delivery (PGD); Bogotá ciudad; Presencial; COP 30.000.000 - 42.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Planning Analyst in Bogotá to support the development, execution, and optimization of media plans for global clients. The role requires 1–2 years of experience in media planning, digital marketing, or advertising, with strong Excel and PowerPoint skills.

You will analyze market data, assist with budget tracking and campaign pacing, and collaborate with cross-functional teams across markets to deliver accurate planning documents and insightful

Formación

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–2 years of experience in media planning, media buying, paid media, digital marketing, or advertising.
• Understanding of media KPIs, budgets, campaign performance, and reporting.
• Strong Excel and PowerPoint skills.
• Strong analytical and numerical skills.
• Analytical thinking & problem-solving.
• Budget and investment tracking.
• Proactive and collaborative mindset.
• Ability to manage multiple priorities.

Responsabilidades

• Support the development and execution of media plans aligned with client objectives, audiences, budgets, and KPIs.
• Analyze market, audience, competitor, and campaign performance data.
• Support budget allocation, investment tracking, and campaign pacing.
• Monitor campaign delivery and identify opportunities for optimization.
• Prepare reports, presentations, performance summaries, and recommendations.
• Collaborate with Planning, Buying, Account Management, and Analytics teams.
• Work with international stakeholders and teams across different markets.
• Ensure accuracy and quality of planning documents, trackers, and campaign information.

Conocimientos

Media planning

Analytical thinking

Budget monitoring

Collaboration

Multitasking

Educación

Bachelor’s degree in Marketing/Advertising/Communications/Business

Herramientas

Excel

PowerPoint

Descripción del empleo

Publicis Global Delivery (PGD) is seeking a Planning Analyst in Bogotá to support the development, execution, and optimization of media plans for global clients. The role requires 1–2 years of experience in media planning, digital marketing, or advertising, with strong Excel and PowerPoint skills.

You will analyze market data, assist with budget tracking and campaign pacing, and collaborate with cross-functional teams across markets to deliver accurate planning documents and insightful