Media Planning Analyst: Data-Driven Campaign Strategist

Publicis Groupe; Bogotá; Presencial; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

Publicis Groupe in Bogotá is seeking a media planning specialist to collaborate with clients to develop media strategies and plans that meet marketing objectives. You will analyze data, study consumer behavior, and identify trends to guide media placement decisions.

You will work with the broader team to ensure accurate budgeting, forecasting, and reporting, while supporting presentations with clear charts and insights for stakeholders.

Formación

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field.
• English level C1.
• Strong understanding of planning campaigns across mechanisms, channels, and buying models.
• Excellent communication skills.
• Result oriented mindset.
• Attention to detail.
• Analytical skills.
• Strong teamwork and client orientation.
• Intermediate Excel knowledge.
• Project management skills.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for recurring budgeting needs.
• Help provide and oversee monthly savings documents.
• QA and update flowcharts and budget documents with accuracy.
• Track budget and flowchart changes with detail and organization.
• Support strategy team with reach and frequency deliveries using Tardiis / NMI.
• Provide audience and consumer insight data from syndicated tools like MRI and GWI.
• Provide monthly global tracking updates for internal review and submission.
• Support on building charts and slides for client presentations.
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
• Update weekly TV goals based on the latest budget and flighting for submission to National Video team; update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.

Conocimientos

Communication

Analytical skills

Attention to detail

Project management

Excel

Teamwork

Client orientation

English (C1)

Educación

Bachelor’s degree in Marketing/Advertising/Communication/Business

Herramientas

Google Campaign Manager

Data Studio

Media Tools

PowerPoint

Tardiis

Descripción del empleo

Publicis Groupe in Bogotá is seeking a media planning specialist to collaborate with clients to develop media strategies and plans that meet marketing objectives. You will analyze data, study consumer behavior, and identify trends to guide media placement decisions.

You will work with the broader team to ensure accurate budgeting, forecasting, and reporting, while supporting presentations with clear charts and insights for stakeholders.