Media Buying Associate: Campaign ROI & Analytics

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 24.000.000 - 36.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking an Associate Buying Analyst in Bogotá to manage large media budgets for clients. The role executes activation tasks, ensures efficiency and accuracy, and supports the overall paid marketing strategy with a focus on ROI across digital channels.

You will develop campaigns to maintain high-quality outcomes, leverage media analytics, and deliver timely reporting for performance insights.

Formación

• Bachelor's degree in Media/Advertising or related field.
• 6 months to 1 year experience in project management or marketing.
• Proficient in English (B2+).
• Experience with media buying is advantageous.

Responsabilidades

• Input buys and pull system reports.
• Assist in buying/allocation process.
• Develop reports on program content after receiving information from screening service for all prime-time properties.
• Participate in agency training programs.
• Maintain buys—confirm flighting, estimates, delivery, and make-goods.
• Ensure commercial inventory is entered into MBOX system and manage inventory.
• Coordinate workload with managers to turn around high-quality work on tight timelines.
• Compile data across multiple media platforms and generate weekly/monthly reports.

Conocimientos

English (B2+)

Negotiation

Project management

Analytical thinking

Numerical skills

Communication

Proactive mindset

Media buying knowledge

Educación

Bachelor's Degree in Media/Advertising or related

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

Publicis Global Delivery is seeking an Associate Buying Analyst in Bogotá to manage large media budgets for clients. The role executes activation tasks, ensures efficiency and accuracy, and supports the overall paid marketing strategy with a focus on ROI across digital channels.

You will develop campaigns to maintain high-quality outcomes, leverage media analytics, and deliver timely reporting for performance insights.