Senior Paid Media Strategist

Publicis Groupe; Bogotá; Presencial; COP 78.120.000 - 133.920.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá is seeking a Paid Media specialist to manage large campaigns across Search, Social and Programmatic channels, overseeing budgets, ROI and comprehensive reporting. You will work with cross-functional teams to optimize performance and ensure client satisfaction.

Requirements include Advanced English (B2+), 2+ years in an agency Paid Media role, strong Excel/PowerPoint, and programmatic DSP proficiency.

Formación

• Advanced English Level (B2 minimum).
• 2 Years of Paid Media Marketing experience in agency marketing role.
• Advance Excel and Power Point.
• Proficient in Communications and Initiative.
• Continuous learning and collaborating with others.
• Good understanding of channels and buying models.

Responsabilidades

• Assist in buying/allocation process.
• Develops reports on program content after receiving information from screening service for all prime-time properties.
• Participates in agency training programs.
• Negotiates scatter buys.
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post-analysis.
• Ensure commercial inventory is inserted into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters.
• Deliver recommendations, execution, and analysis.
• Main point of contact for troubleshooting and account documentation.
• Manage and supervise biddable media campaigns across all platforms.
• Responsible for innovation and beta testing campaigns.
• Responsible for client communication and stakeholder management.
• Responsible for creating PCAs (Post Campaign Analysis).
• Work on different/complete marketing funnels of biddable media.
• Responsible for Quarterly Business Review and performance calls.
• Understanding of campaign measurement reporting and insights generation.

Conocimientos

Advanced English

Paid Media Marketing

Excel

PowerPoint

Herramientas

DV360

The Trade Desk

Xandr

Amazon DSP

Descripción del empleo

Publicis Global Delivery in Bogotá is seeking a Paid Media specialist to manage large campaigns across Search, Social and Programmatic channels, overseeing budgets, ROI and comprehensive reporting. You will work with cross-functional teams to optimize performance and ensure client satisfaction.

Requirements include Advanced English (B2+), 2+ years in an agency Paid Media role, strong Excel/PowerPoint, and programmatic DSP proficiency.