Media Budget Analyst: Data-Driven Campaign Optimizer

Publicis Global Delivery (PGD); Colombia; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Budget Analyst to join our team in Colombia. The role focuses on media operations, budget management, reporting, campaign coordination, data analysis, and project management.

Hands-on experience with advertising platforms is not required, but a strong analytical mindset is essential. You will manage and optimize large media budgets, develop paid media strategies, monitor KPIs, and deliver detailed reports.

Formación

• Minimum 1 year of experience in media buying, paid media, or similar roles.
• Fluent/Advanced English level (B2+).
• Strong negotiation and project management skills.
• Proactive and results-driven mindset.
• Strong analytical and numerical skills.
• Excellent written and verbal communication skills.
• Intermediate to Advanced Excel skills (VLOOKUP, Pivot Tables, Conditional Formattings).

Responsabilidades

• Manage and optimize large media campaign budgets.
• Develop and execute paid media strategies aligned with business goals.
• Monitor KPIs, analyze performance, and prepare detailed reports.
• Ensure effective budget allocation and maximize ROI.
• Collaborate with internal teams and stakeholders to align on campaign objectives.

Conocimientos

Budget management

Data analysis

Project management

Negotiation

Excel

Herramientas

Excel

Descripción del empleo

Publicis Global Delivery (PGD) is seeking a Budget Analyst to join our team in Colombia. The role focuses on media operations, budget management, reporting, campaign coordination, data analysis, and project management.

Hands-on experience with advertising platforms is not required, but a strong analytical mindset is essential. You will manage and optimize large media budgets, develop paid media strategies, monitor KPIs, and deliver detailed reports.