Senior Data Analyst, Digital Media Analytics

Publicis Groupe; Bogotá; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Senior Data Analyst – Digital Media to join our team in Bogotá. You’ll lead data-driven decisions across digital channels, leveraging Datorama and various data sources to deliver cross-channel insights and rigorous reporting.

You will work with analytics and media teams to ensure data quality, implement MMM/MTA techniques, and provide actionable recommendations to optimize campaigns and ROI.

Qualifications

• 7+ years of experience in Data Analytics, Digital Media Analytics, BI, or related field.
• Strong knowledge of Digital Media and digital advertising platforms.
• Hands-on experience with Datorama.
• Proven experience with Cross-Channel Reporting.
• Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA).
• Strong experience with data QA and validation.
• Advanced or strong Excel skills.
• Experience with multiple digital media platforms and data sources.
• Strong analytical and problem-solving skills.
• English B2+ - C1.

Skills

Digital Media Analytics

Datorama

Cross-Channel Reporting

Marketing Mix Modeling (MMM)

Multi-Touch Attribution (MTA)

Data QA/Validation

Excel

English (B2+/C1)

Tools

Datorama

Excel

Job description

Publicis Global Delivery (PGD) is seeking a Senior Data Analyst – Digital Media to join our team in Bogotá. You’ll lead data-driven decisions across digital channels, leveraging Datorama and various data sources to deliver cross-channel insights and rigorous reporting.

You will work with analytics and media teams to ensure data quality, implement MMM/MTA techniques, and provide actionable recommendations to optimize campaigns and ROI.