Media Planning Analyst: Strategy & Budget Insights

Publicis Global Delivery (PGD); Colombia; Presencial; COP 18.000.000 - 32.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) in Colombia is seeking a Media Planning Associate to collaborate with clients on media strategies and plans to meet marketing objectives. You will analyze data, research consumer behavior, and identify trends to inform media placement decisions.

You will manage budgets, flighting, and reporting in Lumina, Media Tools, and related systems; support the strategy team with reach and frequency insights, and prepare client-ready presentations.

Formación

• B2 or above English language level.
• Bachelor's Degree.
• 6 months - 1 year of experience in Media.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for recurring budgeting needs.
• Oversee monthly savings documents.
• QA and update budget documents with accuracy.
• Track budget and flowchart changes with detail.
• Support strategy with reach and frequency using Tardiis/NMI.
• Provide audience/consumer insight data from MRI/GWI.
• Provide monthly global tracking updates for internal review.
• Build charts/slides for client presentations.
• Assist with competitive insight reporting and chart refreshes.
• Review monthly billing against budget documents and flag discrepancies.
• Update weekly TV goals and prepare client-ready slides.

Conocimientos

Budget management

Media planning

English communication

Educación

Bachelor's Degree

Herramientas

Lumina

Media Tools

Tardiis

NMI

Descripción del empleo

Publicis Global Delivery (PGD) in Colombia is seeking a Media Planning Associate to collaborate with clients on media strategies and plans to meet marketing objectives. You will analyze data, research consumer behavior, and identify trends to inform media placement decisions.

You will manage budgets, flighting, and reporting in Lumina, Media Tools, and related systems; support the strategy team with reach and frequency insights, and prepare client-ready presentations.