Lead Generation and Business Development Specialist

CONFIDENCIAL; Bogotá; On-site; COP 164,541,000 - 246,812,000; Full time

Job summary

CONFIDENCIAL is seeking a results-driven business development professional to expand a U.S.-focused partner ecosystem. The role combines pipeline building, outbound outreach, and strategic engagement to convert prospects into alliances.

You will work cross-functionally with Partnerships, Operations, and Compliance to streamline onboarding and activation while tracking weekly metrics and optimizing campaigns with AI-powered tools.

Responsibilities

• Build and manage a targeted pipeline of U.S.-based companies, including agencies, networks, publishers, and partners.
• Identify, qualify, and engage CEOs, founders, and other senior decision-makers.
• Execute personalized outbound campaigns via email, LinkedIn, and phone to generate opportunities.
• Conduct discovery calls to assess needs, qualify prospects, and arrange senior meetings.
• Advance opportunities through the funnel to onboarding and activation.

Job description

Key Responsibilities

1. Business Development & Pipeline GrowthBuild and manage a targeted pipeline of U.S.-based companies, including lead generation firms, performance marketing agencies, affiliate networks, publishers, call centers, and strategic partners.Identify, qualify, and engage key decision-makers, including CEOs, Founders, Partnership Directors, Growth Leaders, and Business Development Executives.Execute personalized outbound campaigns through email, LinkedIn, and phone outreach to generate qualified business opportunities.Conduct discovery conversations to assess business needs, qualify prospects, and coordinate meetings with senior stakeholders.Drive opportunities through the sales funnel, supporting the transition from prospect to partnership, onboarding, and activation.
2. CRM Management, Automation & Performance ReportingMaintain accurate CRM records, including opportunity stages, decision-makers, next actions, meeting outcomes, and follow-up activities.Collaborate cross-functionally with Partnerships, Operations, and Compliance teams to facilitate onboarding and remove operational barriers.Leverage AI-powered prospecting and enrichment tools to improve productivity, data quality, and campaign effectiveness.Track and report weekly performance metrics, including contacts reached, response rates, qualified meetings, opportunities created, activations, and key insights.Continuously optimize outreach strategies, messaging, segmentation, and conversion performance.