Demand Generation Specialist

Remote Growth Partners; Colombia; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Remote Growth Partners LLC represents a growth-stage B2B software company moving from $3M to $10M ARR. They are hiring a Demand Gen Manager to own the demand engine, with lean, in-house marketing and paid media spanning Google, LinkedIn, Facebook, and ChatGPT.

HubSpot is the system of record, and the role works directly with sales on pipeline. The position reports to the acting head of marketing and requires proven in-house demand-gen leadership, with a track record of managing meaningful spend

Qualifications

• 6+ years in B2B demand generation with pipeline ownership.
• Deep LinkedIn expertise across organic and paid with lead gen forms and 60-30-10 content system.
• HubSpot mastery: workflows, lists, forms, lifecycle stages, and attribution.
• Paid ads ownership: managed at least $5k/mo and scaled a channel 5x.
• Hands-on with GTM and intent data tools such as ZenABM or HubSpot intent credits.
• AI tooling in daily workflow (ChatGPT, Claude, prompts).
• In-house company experience; stable tenure preferred.

Responsibilities

• Own LinkedIn as the primary demand channel: content calendar, boosted posts, campaigns, audience building.
• Run and scale paid media across Google, LinkedIn, Facebook, and ChatGPT within budget; build case for more spend.
• Build and maintain HubSpot campaign infrastructure: workflows, lifecycle stages, forms, attribution.
• Use intent data to build target account lists and route qualified accounts to sales.
• Weekly spend, MQLs, SQLs, and pipeline reporting; pipeline contribution is the scoreboard.
• Run structured tests on creatives, audiences, and offers; document results.
• Build AI-assisted workflows to increase output without headcount.
• Partner with sales on messaging, offers, and lead handoff for marketing-sourced leads.
• Own a demand plan tied to $3M-$10M ARR and report progress against it.

Skills

Demand generation

LinkedIn marketing

HubSpot expert

Paid ads management

Intent data tools

AI in workflows

In-house experience

Tools

HubSpot

ZenABM

GTM

Job description

Our client is a growth-stage B2B software company moving from $3M to $10M ARR over the next 12 to 18 months. Marketing runs lean and in-house. Paid media is already live across Google, LinkedIn, Facebook, and ChatGPT at $6,000 to $7,000 per month, and HubSpot is the system of record for everything. They are hiring a Demand Gen Manager to own that engine and scale it against the ARR target. The role reports to the acting head of marketing and works directly with sales on pipeline.

Need to have qualifications:

• 6+ years in B2B demand generation or growth marketing, with direct ownership of pipeline targets
• Deep LinkedIn expertise across organic and paid. Lead gen forms, boosted posts, and a content system you have run yourself (60-30-10 or equivalent)
• HubSpot mastery. Workflows, lists, lifecycle stages, forms, and attribution reporting. HubSpot is the core system here, not a side tool
• Paid ads ownership. Managed at least $5,000 per month in spend and scaled a channel at least 5x
• Hands-on with GTM and intent data tools such as ZenABM or HubSpot intent credits
• AI tooling in the daily workflow. ChatGPT, Claude, and prompt-driven process design
• In-house company experience. Agency-only backgrounds are a disqualifier
• Stable tenure history. One short stint is acceptable, a pattern of them is not

Nice to have:

• MCP or agent workflows that connect AI tools to HubSpot and other systems
• B2B SaaS experience at the $3M to $10M ARR stage
• ABM program experience, from target account list build to sales handoff
• Track record building reporting that ties spend to pipeline and closed revenue
• Experience supporting a small sales team directly rather than through a marketing ops layer

Responsibilities:

• Own LinkedIn as the primary demand channel. Content calendar, boosted posts, lead gen campaigns, and audience building
• Run and scale paid media across Google, LinkedIn, Facebook, and ChatGPT within the current budget, then build the case for increasing it
• Build and maintain campaign infrastructure in HubSpot, including workflows, lifecycle stages, forms, and attribution
• Use intent data to build target account lists and route qualified accounts to sales
• Report weekly on spend, MQLs, SQLs, and pipeline created. Pipeline contribution is the scoreboard, not impressions
• Run structured tests on creative, audiences, and offers, and document what works
• Build AI-assisted workflows that increase output without adding headcount
• Partner with sales on messaging, offers, and lead handoff so marketing-sourced leads convert
• Own a demand plan tied to the $3M to $10M ARR path and report progress against it