Sales Development Representative / Outsorcing or HR services

H&CO; Colombia; Presencial; COP 110.087.703 - 183.479.505; Jornada completa

Descripción de la vacante

A consulting services firm is looking for a motivated individual in Colombia for a role focused on lead generation and business development across LATAM. The ideal candidate will excel in outbound prospecting, effectively build relationships with decision-makers, and demonstrate a strong understanding of the regional business culture. Proficiency in Spanish and English is essential, with CRM experience desirable. This role is perfect for someone who thrives in a fast-paced, independent environment.

Formación

• Proven experience in outbound lead generation or business development.
• Preferably experience in selling HR services or consulting.
• Excellent communication skills in Spanish and English.

Responsabilidades

• Identify and target potential clients across LATAM.
• Conduct systematic outbound outreach through various channels.
• Build and manage a pipeline of self-sourced opportunities.

Conocimientos

Outbound lead generation

Relationship building

Excellent communication skills in Spanish

CRM proficiency

Understanding of LATAM business culture

Herramientas

HubSpot

Salesforce

Descripción del empleo

This position will be responsible for identifying, initiating, and nurturing new business opportunities for our HR consulting, payroll processing, and recruiting services. The ideal candidate thrives in outbound prospecting, builds their own pipeline, and is motivated by results, activity, and revenue impact.

Key Responsibilities

Lead Generation & Prospecting

• Identify and target potential clients across LATAM who may benefit from HR, payroll, and recruiting services.
• Conduct systematic outbound outreach through calls, LinkedIn, WhatsApp, email, and networking.
• Research industries, companies, and key decision-makers to build high-quality lead lists.
• Maintain a consistent volume of outbound activities to generate net-new conversations.
• Qualify leads based on company size, needs, decision-making structure, and budget.

Business Development

• Create and manage a robust pipeline of self-sourced opportunities.
• Present the company’s service offerings and value proposition to potential clients.
• Coordinate introductory meetings between prospects and internal leadership/sales teams.
• Track all interactions, activities, and deal progress in the CRM.

Market Expansion & Relationship Building

• Build relationships with HR leaders, finance leaders, founders, and business owners throughout LATAM.
• Attend virtual and in‑person industry events, networking groups, and associations when applicable.
• Gather market intelligence and competitor insights to support strategy and market positioning.
• Partner with internal recruiting, payroll, and HR consulting teams to ensure proper handoff of qualified leads.
• Recommend improvements to outreach scripts, targeting strategies, and marketing messaging.

Required Skills & Qualifications

• Proven experience in outbound lead generation or business development, preferably in B2B services.
• Experience selling or generating leads for HR services, payroll, staffing, recruiting, or consulting is highly preferred.
• Strong understanding of LATAM business culture and comfort engaging with leaders across different countries.
• Excellent communication skills in Spanish & English, Portuguese is a plus.
• Demonstrated success in a hunter‑style, self‑sourced sales motion.
• CRM proficiency (HubSpot, Salesforce, or similar).
• High energy, self‑motivated, persistent, and results‑oriented.

Ideal Candidate Profile

• A proactive “hunter” who is not afraid to cold call or initiate conversations.
• Thrives in fast‑paced environments and enjoys building something from the ground up.
• Capable of educating prospects on the value of outsourcing HR, payroll, and recruiting functions.
• Comfortable working independently while collaborating effectively with a global team.
• Strong follow‑up discipline and ability to maintain consistent outreach rhythm.

Performance Metrics

• Volume of qualified leads generated.
• Number of meetings booked.
• Pipeline creation and conversion to opportunities.
• Activity levels (calls, messages, emails, outreach campaigns).