Digital Experience & CRO Lead

StartX; Colombia; A distancia; COP 186.875.000 - 264.740.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Local country benefits

Company-funded health insurance for员工及

Life and disability insurance

Paid vacation & unlimited sick leave

Co-working travel perk

Professional development perk

Phone and home office allowances

Catered lunches

Descripción de la vacante

PayJoy is seeking a Senior CRO/UX Optimization expert to lead digital experience improvements across our customer journey. You will collaborate with Marketing, Product, Engineering, and Analytics to translate data into high-converting changes.

You will own the experimentation roadmap, design rigorous tests, and build segmentation strategies to personalize experiences at scale. This role requires strong analytics, SQL, and excellent communication skills in a fast-paced, global environment.

Formación

• 5-7 years of relevant professional experience in CRO/digital analytics/UX optimization or D2C/e-commerce.
• Strong understanding of CRO and UX principles.
• Hands-on experience with AB and multivariate testing with design of experiments and significance.
• Experience developing segmentation and personalization strategies.
• Familiarity with web analytics and behavioral tools such as PostHog, Hotjar.
• Experience with experimentation platforms such as Convert, VWO, Optimizely.
• Background in retail, D2C, e-commerce, or other digital-first environments.
• Strong analytical and problem-solving skills; ability to translate data into action.
• SQL skills are strongly preferred.
• Excellent written and verbal communication; able to influence stakeholders.

Responsabilidades

• Own deep understanding of the D2C customer funnel and identify drop-off points in the digital purchase journey.
• Combine quantitative and qualitative insights (funnel, cohorts, clickstream, heatmaps, surveys) to inform decisions.
• Translate insights into a prioritized CRO and UX optimization roadmap.
• Build and manage a prioritized experimentation backlog based on impact and effort.
• Design and execute rigorous AB and multivariate experiments with clear hypotheses and guardrails.
• Analyze experiment results and translate findings into business recommendations.
• Develop customer segmentation and personalization strategies based on behavior and lifecycle signals.
• Validate incremental impact of personalization initiatives through controlled experiments.
• Partner with Marketing, Product, Engineering, Analytics, and other stakeholders to implement improvements.
• Establish frameworks for experimentation, measurement, prioritization, and reporting.
• Identify opportunities to improve CX while balancing speed and business impact.

Conocimientos

CRO & UX

AB/MV Testing

Segmentation & Personalization

Web Analytics

PostHog/Hotjar

Experimentation Platforms

Retail/E-commerce

SQL

Communication

Analytical Thinking

Herramientas

Convert/VWO/Optimizely

Descripción del empleo

PayJoy is seeking a Senior CRO/UX Optimization expert to lead digital experience improvements across our customer journey. You will collaborate with Marketing, Product, Engineering, and Analytics to translate data into high-converting changes.

You will own the experimentation roadmap, design rigorous tests, and build segmentation strategies to personalize experiences at scale. This role requires strong analytics, SQL, and excellent communication skills in a fast-paced, global environment.